Category Archives: Public Relations

Blue typewriter is placed over a pastel pink and yellow background ready to be used for copy writing.

How To Write Good Copy For Your Brand or Business

Launching a product in the market without creating good copy is similar to a body without a brain; it’s of no use. Copywriting helps showcase the features and USP (unique selling proposition) of the product to the audience, which is essential to help establish your foot in the market and achieve sales. A well-written copy can make all the difference when it comes to attracting consumers. No matter whether you work in the kid’s sector, beauty, lifestyle, or travel, the copy can make or break your launch of a new product or campaign. This is why a business should work […]

Investing in a PR agency to help your emerging start-up can be an useful way to bring attention to your business while it is still young.

How Public Relations Can Help Emerging Start-ups

In today’s competitive global environment it is critical for brands from all sectors, whether its e-commerce, apparel, or beauty, to share a deeper dialogue and personal narrative with consumers in order to find success. This will work to create an emotional connection with consumers, increase brand awareness, establish credibility, and increase market share- particularly during the embryonic stages of a start-up launch.Communications and full-service public relations agencies are here to help new emerging businesses to start off on the right foot with competitive strategies. Here are a few examples of what to expect when investing in PR for your startup […]

Busy PR agent holds child while making a phone call and writes down notes while working from home.

Tips for Parents Working From Home With Kids

There’s no surprise that 2020 is having a moment. There have been many challenges we’ve faced along the way and many obstacles we’ve needed to overcome both as individuals as well as a society. Working in a PR and communications agency has allowed our team to enjoy the benefits of working from home. If you’re struggling to stay productive while working from home with little ones around, try out some of these tips from full-time work-from-home mums to help you get through the week. Set boundaries – Whilst it’s important to spend time with the children and ensure they are […]

Woman working on the floor with papers thrown around and a cat laying across them.

How To Avoid Work From Home Fatigue

2020 has been a roller coaster for everyone, and it’s forced all of us to make a lot of changes we might not have been prepared for. For Piccolo PR it involved paying it forward by providing small businesses with free PR advice and services during this challenging time. That being said, there has been an acceleration of the shift to working from home, and this significant change in the work pattern has brought along its own set of advantages and disadvantages to workers in all sectors including those of us in Digital Marketing and Public Relations. According to a […]

A laptop, photo, cell phone, and glasses on a table.

Piccolo PR Knows…The Fastest Growing Areas of Public Relations

It is no secret that media landscapes are changing more than ever before. Piccolo PR keeps up to date with growing online media platforms and has an eye on industry trends, analytics, and engagement. As a full-service PR agency, we evolve and adapt to changing channels and platforms to ensure that brands represent and the people behind them continue to stay relevant in a growing digital landscape. Strategic Media Targeting Piccolo PR places a strong emphasis on researching key media channels and making sure they’re a good fit for brands before reaching out. Maximizing positive coverage in the media requires […]

Laptop shows a art design website as the owner contemplates investing in PR for their business atop a mint background.

What to Consider Before Investing in PR for Your Business

When your company chooses to invest in PR for the first time, it can be a little daunting. As a key decision-maker, one of the best things you can do is research agencies that will compliment your brand, increase brand awareness, and drive commercial success. Here are Piccolo’s top points to consider before investing in PR for your business. Full-Service or Specialized PR Find a PR agency that truly knows your business objectives, vision, past, and related issues. Have a conversation about your 5-year projection- where you are currently and where you want to go. It’s all in the details. […]

A before and after comparison of a woman's success after a business pivot.

The best ‘pivot’ business stories we’ve heard

We checked in with a few Premium members to see how they are adapting their businesses.

Attending an industry event for networking can be difficult, Piccolo PR provides tips on how to network like a boss.

Piccolo PR knows… Networking is not a dirty word. How to do it like a boss!

We all know that networking is important as it widens your circle and introduces you to a group of industry professionals and strengthens your business connections that will give career advice and support. Whether it’s joining a social club, getting looped in on LinkedIn or attending an industry evening, Piccolo PR provides some tips to make this exercise less painful. Network with purpose Do your research and build a network that will enhance your career. Rather than over-exposing yourself, attend industry-specific events such as expos, product launches, and conferences where you can mingle with people who share your interests. Pay […]

Piccolo PR offering free support for small businesses during COVID-19

Sarah Cichy, founder of Piccolo PR has discovered a way to Pay it Forward during the COVID-19 pandemic by providing free advice and services to help small business owners navigate their way through this challenging time. Cichy has been growing businesses, brands, and reputations through strategic Marketing and PR for over a decade. She has forged solid relationships with major media outlets, represented an impressive suite of local and international brands. In the last two weeks, she and her staff at Piccolo PR have reached out to over 500 companies to help them prepare and protect themselves, think smart and […]

Art showing how a festival can be good for marketing.

Community Outreach and How It Can Help With Your Marketing Strategy

For any business, community outreach is exceptionally crucial as it allows your brand to connect to your local community and build relationships. Here are Piccolo’s tips on how community outreach can help your business’s marketing strategy. Guest posts and their effects on SEO Guest posts are a great way to introduce yourself to a new audience and improve your website’s SEO performance. Another benefit of guest posting is that if done on a website that yields significant traffic, it will provide quality backlinks to your site, and increase your appearance on Google’s page. By making a guest post you also […]