Category Archives: Public Relations

Successful media pitches get featured in Elle Decoration magazine.

Increase Your Chances For Media Coverage: What You Need To Know

All businesses must strive to gain media coverage, as it will not only create rapport with their customers but will also grow an audience base that will support their brand growth and development. Below are 6 simple ideas that you can implement to increase the reach of your business. 1) Make it Easy The simplest thing to do is to make your website easy for visitors to navigate. You want to make it easy for journalists, publications, or bloggers to contact you. This can be achieved by creating pages that include up-to-date news about your business and contact information […]

Fenty Beauty advertisement promoting concealer is highlighted in front of a Sephora storefront.

Top 5 Beauty trends We’ve Fallen in Love With

At Piccolo PR, we are always looking out for what’s new and trending in the world of beauty. When it comes to beauty products, there’s always something new and exciting on the market, whether it’s makeup, skincare, and more! According to Reuters, the beauty industry’s current global market value is at $532 billion, with expected growth to exceed $800 billion by 2025. Even during times of economic stress, the beauty industry manages to thrive as consumers indulge in cosmetics and skincare’s small pleasures and luxuries. There’s no doubt that beauty brands from Los Angeles to Sydney, Australia will continue bringing […]

A man in front of a mural representing crisis avoidance.

Key Elements of Crisis Management

A crisis can be defined as an unpredictable event where the affected organization would be negatively affected. The reputation of the organization might be damaged, which can seriously affect finances. When considering how to successfully respond to and manage a crisis event, the organization and its stakeholder need to immediately develop a communication strategy and deliver information to the public in dealing with the situation. Ideally, the aim is to prevent issues from developing into crises or worst-case scenarios for the organization and minimize negative consequences that can arise such as reputation damage. There are a number of factors […]

Black glasses are placed on top of Peppermint magazine.

What Makes A Successful Media Pitch?

Successful media pitches are one of the make or break ways to get people talking about your brand no matter whether you’re in the beauty industry, wellness sector, or travel business. According to Business Wire, journalists and editors receive hundreds of media pitches daily from a variety of brands and businesses across the globe. It is up to them to choose and decide which one to write on and publish. So, rather than bombarding the media house with information, it is essential to send in a pitch that encompasses the main message of your business’s products and services in an […]

Blue typewriter is placed over a pastel pink and yellow background ready to be used for copy writing.

How To Write Good Copy For Your Brand or Business

Launching a product in the market without creating good copy is similar to a body without a brain; it’s of no use. Copywriting helps showcase the features and USP (unique selling proposition) of the product to the audience, which is essential to help establish your foot in the market and achieve sales. A well-written copy can make all the difference when it comes to attracting consumers. No matter whether you work in the kid’s sector, beauty, lifestyle, or travel, the copy can make or break your launch of a new product or campaign. This is why a business should work […]

Investing in a PR agency to help your emerging start-up can be an useful way to bring attention to your business while it is still young.

How Public Relations Can Help Emerging Start-ups

In today’s competitive global environment it is critical for brands from all sectors, whether its e-commerce, apparel, or beauty, to share a deeper dialogue and personal narrative with consumers in order to find success. This will work to create an emotional connection with consumers, increase brand awareness, establish credibility, and increase market share- particularly during the embryonic stages of a start-up launch.Communications and full-service public relations agencies are here to help new emerging businesses to start off on the right foot with competitive strategies. Here are a few examples of what to expect when investing in PR for your startup […]

Busy PR agent holds child while making a phone call and writes down notes while working from home.

Tips for Parents Working From Home With Kids

There’s no surprise that 2020 is having a moment. There have been many challenges we’ve faced along the way and many obstacles we’ve needed to overcome both as individuals as well as a society. Working in a PR and communications agency has allowed our team to enjoy the benefits of working from home. If you’re struggling to stay productive while working from home with little ones around, try out some of these tips from full-time work-from-home mums to help you get through the week. Set boundaries – Whilst it’s important to spend time with the children and ensure they are […]

Woman working on the floor with papers thrown around and a cat laying across them.

How To Avoid Work From Home Fatigue

2020 has been a roller coaster for everyone, and it’s forced all of us to make a lot of changes we might not have been prepared for. For Piccolo PR it involved paying it forward by providing small businesses with free PR advice and services during this challenging time. That being said, there has been an acceleration of the shift to working from home, and this significant change in the work pattern has brought along its own set of advantages and disadvantages to workers in all sectors including those of us in Digital Marketing and Public Relations. According to a […]

A laptop, photo, cell phone, and glasses on a table.

Piccolo PR Knows…The Fastest Growing Areas of Public Relations

It is no secret that media landscapes are changing more than ever before. Piccolo PR keeps up to date with growing online media platforms and has an eye on industry trends, analytics, and engagement. As a full-service PR agency, we evolve and adapt to changing channels and platforms to ensure that brands represent and the people behind them continue to stay relevant in a growing digital landscape. Strategic Media Targeting Piccolo PR places a strong emphasis on researching key media channels and making sure they’re a good fit for brands before reaching out. Maximizing positive coverage in the media requires […]

Laptop shows a art design website as the owner contemplates investing in PR for their business atop a mint background.

What to Consider Before Investing in PR for Your Business

When your company chooses to invest in PR for the first time, it can be a little daunting. As a key decision-maker, one of the best things you can do is research agencies that will compliment your brand, increase brand awareness, and drive commercial success. Here are Piccolo’s top points to consider before investing in PR for your business. Full-Service or Specialized PR Find a PR agency that truly knows your business objectives, vision, past, and related issues. Have a conversation about your 5-year projection- where you are currently and where you want to go. It’s all in the details. […]