The Power Duo: How PR Strategies Amplify Influencer Marketing Campaigns
In today’s ever-evolving digital landscape, the fusion of influencer marketing and PR has become a powerhouse for brands aiming to break through the noise. […]
Maximizing Impact: Integrating Influencer Stories into Your PR Narrative
In the world of contemporary marketing, the convergence of public relations (PR) and influencer marketing stands tall as a transformative approach for brands striving […]
The PR Workshop: DIY Tips for Small Businesses Planning a Christmas Press Release
The holiday season isn’t just about twinkling lights and merry tunes; it’s also a golden opportunity for small businesses to shine in the spotlight. […]
A Gift of PR: 10 Boosters to Make Your Brand A Christmas Star
The long-awaited Christmas season is finally near. After a year of work, ‘tis the season for brands to tap into the festive spirit, launch […]
How To Create A Compelling Press Release
A press release, also known as a news release or media release, is an official written communication that is sent to members of the […]
The Rise of Purpose-Driven PR in Australia: Making a Difference
Public relations (PR) is a vital component of any organization’s communication strategy. Over the last few decades, humans have become increasingly conscious about their […]
Top PR Trends of 2023
And just like that, we’re halfway through 2023, and the communications industry has evolved. New social media platforms and technology have been introduced which […]
Unleashing The Power Of PR: Transforming Brands and Start-Ups In Australia
Hey there, PR enthusiasts! Get ready to embark on an exciting journey into the world of PR, the unsung hero of brand building. We’re […]
10 Essential Elements of a Successful PR Strategy
Let’s start at the beginning; what is PR? Well, PR or Public Relations is a strategic communication practice that aims to build and maintain […]
12-year-old Sonia never would have thought that selling ‘crafty things’ to her neighbours would lead to her building a $25 million business.
Listen to our client, Sonia Majkic, on the latest episode of First Act, to learn how she defied the odds and won over the […]