Piccolo PR — Public Relations for Consumer Brands

Melbourne Boutique PR Agency

Public Relations for Consumer Brands

Confident, strategic, and creative PR agency specialising in children’s, lifestyle, beauty, education and homewares.

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Latest Case Study

Childs Farm Australia

32.7M reach • 50 editorials

View Case Study →
Vogue Harper’s Bazaar marie claire InStyle The New York Times frankie Sunday Life Tatler monocle Broadsheet Vogue Harper’s Bazaar marie claire InStyle The New York Times frankie Sunday Life Tatler monocle Broadsheet
Piccolo PR creative direction

Who We Are

We don’t just create noise—we craft meaningful connections that move brands forward.

Piccolo PR creates engaging and impactful results. With experience spanning London, the USA and Australia, we bring a sharp eye for storytelling and an unmatched network across media, influencers, and events.

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What We Do

We love helping our clients’ brands succeed

Strategic Media Relations

Strategic Public & Media Relations

From press releases to exclusive launches, we secure meaningful editorial coverage that positions your brand as a leader in its category.

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Influencer & Talent Partnerships

Influencer & Talent Partnerships

We connect brands with the right voices—from micro-influencers to celebrity ambassadors—to create authentic, high-impact collaborations.

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Content Creation & Strategy

Content Creation & Strategy

Compelling photography, social content, and editorial-quality brand stories—we’ll ensure your visual identity reflects the quality of your brand.

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Crisis Management

Crisis Management & Reputation Building

Proactive reputation strategy and rapid crisis response—protecting your brand when it matters most with calm, expert guidance.

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Event Strategy & Management

Event Strategy & Management

From intimate media previews to large-scale launch events—we design experiences that generate buzz and lasting brand impressions.

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Our Work

Campaigns That Deliver Results

Childs Farm Australia campaign
Childs Farm Australia 32.7M reach • 50 editorials • 86 influencers View Case Study →
TONIC campaign
TONIC 4.17M followers targeted • 587K reach View Case Study →
Olli Ella campaign
Olli Ella Global lifestyle brand • Editorial & influencer View Case Study →
Magna-Tiles campaign
Magna-Tiles 128 influencers • 893K followers reached View Case Study →
MyHouse HOME campaign
MyHouse HOME 4.5M print+digital reach • National coverage View Case Study →
View All Case Studies →

Brands We’ve Partnered With

Childs Farm Olli Ella TONIC Magna-Tiles MyHouse HOME NIDO Shhsilk Project PARGO Feu De Monde Paint To Donate Life Instyle Dantoy Childs Farm Olli Ella TONIC Magna-Tiles MyHouse HOME NIDO Shhsilk Project PARGO Feu De Monde Paint To Donate Life Instyle Dantoy
Sarah Cichy, Founder of Piccolo PR

Meet the Founder

Piccolo PR was created by Sarah Cichy with a clear purpose: to build powerful brands through authentic storytelling.

“With experience in London and the USA, now brought to Australia, Sarah has a sharp eye for storytelling and an unmatched network.”

Today, Piccolo is a trusted voice in lifestyle, parenting, fashion, design, health & well-being—crafting campaigns that create a meaningful, connected, and early impact for every brand we partner with.

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Testimonials

Trusted by leading brands.

"Sarah is a highly qualified PR and Marketing professional with years of expertise, excellent contacts and a keen knowing of the industry. She exudes incredible energy & enthusiasm and successfully completed any project we threw at her. Really grateful for our connection for our brands during a time when we were actively focused on awareness. Thanks Sarah & team!"

Renee Smith

Godfrey Hirst

I loved working with Sarah Cichy and the team at Piccolo PR. The agency is so involved in every detail, has an extensive list of media contacts and knows every team member and journalist on The Block.

Nicole Jacobs

The Block

"Not even our modest budget, barely any notice timeline and limited resources, were a hurdle in creating a terrific PR burst for our designer brands in the Homeware space. Sarah and her team delivered BIG results in digital, press and TV and were a pleasure to work with."

Global Brands

Home / My House

Sarah Cichy punched well above her weight when handling the media for Australia's most well-known online shopping event, Click Frenzy. Sarah is a machine.

Grant Arnott

Click Frenzy

Start Something

Let’s Start Your Next Project Together.

Whether you’re launching a new product, growing your media presence, or building long-term brand reputation—we’d love to chat.

Book a Discovery Call