Case Study

Olli Ella

Retainer - 4 year retainer

Objective

Olli Ella pieces are lovingly made ethically, and sustainably, using natural materials that are delightfully cherished and seem to have become firm favourites in every home.

The collection is designed for the child, the explorer, the adventurer, and homebody in us all. Piccolo PR were engaged to launch Olli Ella into the Australian and USA market and generate positive features in a broad range of online and print media. The agency achieved incredible success, not only locally but worldwide.

This four year fully integrated brand campaign positioned Olli Ella as the destination for eco-friendly, sustainable and ‘slow’ homewares and wares. The agency was also appointed to profile who Founder of Olli Ella, has since become a global leader in the design, sustainability and eco-friendly space.

Strategy

Piccolo PR had constant communication with media, with a 360-degree approach to the campaign. Through specially targeted pitching and media liaison, the campaign saw coverage published by major metropolitan news outlets and international press including: Oprah’s Favourite Things, Vogue, Home Beautiful, The Age and over 2,0000 titles worldwide.

Co-Founder Chloe Brookman was placed in worldwide business press including: AFR, Shop Doen, The Design Files, VOGUE, Smart Company, Body & Soul, Daily Mail, Daily Telegraph, The Australian, SMH ++

Results