Piccolo PR launched new product innovation
communication across parenting, lifestyle, health and digital press. The strategy combined a mix of product placement, influencer outreach (40 high-profile influencers gifted), reviews and personal profiling.
To simultaneously grow sales, social media followers and email subscribers, Piccolo PR reached a little deeper to understand the rationale as to the Founder’s inspiration to develop such a product.
Glow Dreaming has been heralded as the most successful sleep aid in the marketplace. It was officially born with a single, important aim: To rid people and children of the unique torture that is broken sleep.
Glow Dreaming have seen their biggest (record breaking month) with a 25% increase on their previous record breaker and this month is set to smash it again. The graphs below indicate a steady rise in page views. The spike of the Kidspot piece over the last 36 hours indicates the success of the editorial piece.
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