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Glow Dreaming - Piccolo PR

Case Study

Glow Dreaming

Retainer - 2 Months

Objective

In just 8 weeks, Piccolo PR generated mass awareness and editorial presence to an extensive suite of media targets.
The brand has gone to new heights, with the collaboration of influencers supporting our traditional PR and digital efforts. Through constant split testing of ads, audiences, retargeting windows and viral competitions we were able to significantly scale Glow Dreaming online sales with no ceiling in sight.

Strategy

Piccolo PR launched new product innovation
communication across parenting, lifestyle, health and digital press. The strategy combined a mix of product placement, influencer outreach (40 high-profile influencers gifted), reviews and personal profiling.

To simultaneously grow sales, social media followers and email subscribers, Piccolo PR reached a little deeper to understand the rationale as to the Founder’s inspiration to develop such a product.

Results

Glow Dreaming has been heralded as the most successful sleep aid in the marketplace. It was officially born with a single, important aim: To rid people and children of the unique torture that is broken sleep.

The narrative resulted in Piccolo securing international headlines that we are incredibly proud of.

Glow Dreaming have seen their biggest (record breaking month) with a 25% increase on their previous record breaker and this month is set to smash it again. The graphs below indicate a steady rise in page views. The spike of the Kidspot piece over the last 36 hours indicates the success of the editorial piece.

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