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Luxey Cup - Piccolo PR

Case Study

Luxey Cup

Retainer - 1 year retainer

Objective

Piccolo PR was challenged to create an integrated media relations, influencer and social media campaign. From Earth to Sky, we understand that a key priority of this project was to celebrate the brand’s sustainability innovation.

To set the brand apart from other keep cups, Piccolo PR redefined how the products worked to improve the environment and enhance everyday life.
We positioned Luxey Cup as a brand that unites ergonomics, health and wellbeing with sustainable principles and respect for the environment.

Strategy

The strategy was designed to increase overall brand awareness in lifestyle, eco-friendly, health & wellness, homewares and design media targets.

Across the twelve months, we achieved a steady flow of earned media hits spanning relevant print but mostly online publications that showcased the health and wellbeing benefits of Luxey.

Results

Results were incredible with 72 pieces of editorial coverage across print, broadcast and online media outlets in WA, VIC and NSW and social posts from 40 influencers.
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