Monthly Archives: October 2020

Public relations agencies in Sydney Australia can help businesses tap into micro-influencers strategies to build awareness locally through social media likes, shares, comments, and engagement.

Are Micro-influencers The Next Step In Your Marketing Campaign?

Celebrity and influencer marketing has been a significant part of social media marketing for some time now. More recently, though, a new form of influencer marketing has begun to emerge – the micro-influencer. What is a micro-influencer, and is this route the right choice for your next marketing campaign?  Piccolo PR offers strategic digital and social media services that include connecting relevant influencers to your product to improve online presence. Contact us for a quote on appropriate influencer strategies for your marketing campaign or event.   What Is A Micro-Influencer? Most people would have heard of the term ‘influencer’ over […]

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A woman with a tablet using a search engine.

An Intro to SEO and Heading Tags

What is SEO?  SEO, or “search engine optimisation”, is the process of increasing traffic to your website through manipulating keywords and high-quality content. Using keywords within your content will increase the likelihood of users finding your site when completing an online search. If your site is listed within the results of an online search, it is going to increase your brand’s visibility and the level of traffic to your page. This is going to increase engagement with your brand and therefore potentially result in a sale and profit for your company.   How to Use Keywords   In order to […]

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A woman in workout gear sits on the floor using a laptop to research wellness PR.

Top 5 Wellness Trends That We Love

With increased workloads and faster-paced lifestyles, people are looking to wellness to stay sane. There is no doubt that the wellness industry is booming as people are genuinely working towards staying fit, both physically and mentally, to get a breather from the hectic and stressful way of life that has become extremely common. It is essential to take care of our body and mind, and indulge in activities which give us mental peace, relaxation and keep us charged up. “Health is wealth” is a quote we should always keep at the back of our mind and never stop prioritizing our […]

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A picture of a hand holding a cell phone with social media likes and shares represented above it.

Elements of a Great Sponsored Social Media Post

Social media has inevitably evolved into an indispensable part of our lives. Checking newsfeeds on Twitter, stalking our favourite celebrities on Instagram, sharing memes on Facebook, or watching hours of content on Youtube has become a part of our routine. The perks and services social media offers has gradually crept in our lives and it wouldn’t be wrong to say that we’re dependent on these digital platforms in many ways.    Sponsored social media posts are integral to a brand’s marketing as it has the potential to reach out to an unlimited target group. Social media platforms are a great […]

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Fenty Beauty advertisement promoting concealer is highlighted in front of a Sephora storefront.

Top 5 Beauty trends We’ve Fallen in Love With

At Piccolo PR, we are always looking out for what’s new and trending in the world of beauty. When it comes to beauty products, there’s always something new and exciting on the market, whether it’s makeup, skincare, and more! According to Reuters, the beauty industry’s current global market value is at $532 billion, with expected growth to exceed $800 billion by 2025. Even during times of economic stress, the beauty industry manages to thrive as consumers indulge in cosmetics and skincare’s small pleasures and luxuries. There’s no doubt that beauty brands from Los Angeles to Sydney, Australia will continue bringing […]

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Vector image of a diverse group of young entrepreneurs as they embark on their brand building strategy.

Why Diverse Voices and Stories Build Better Brands

Incorporating viewpoints and stories of people belonging to multicultural backgrounds, race, gender, ideologies, and beliefs are worthwhile for brands to gain credibility and trust from their audiences. A recent survey found that around 70% of consumers believe that brands should take a stand on social and political issues. Consumers believe that when brands speak about critical social issues, they raise awareness about it, which is beneficial for the public’s welfare. Some examples include brands giving statements about “Black Lives Matter” to discussing important issues ranging from women empowerment to climate change. When working together with a PR Agency, the founder’s […]

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