Monthly Archives: September 2020

A man in front of a mural representing crisis avoidance.

Key Elements of Crisis Management

A crisis can be defined as an unpredictable event where the affected organization would be negatively affected.  The reputation of the organization might be damaged, which can seriously affect finances. When considering how to successfully respond to and manage a crisis event, the organization and its stakeholder need to immediately develop a communication strategy and deliver information to the public in dealing with the situation.   Ideally, the aim is to prevent issues from developing into crises or worst-case scenarios for the organization and minimize negative consequences that can arise such as reputation damage. There are a number of factors […]

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Black glasses are placed on top of Peppermint magazine.

What Makes A Successful Media Pitch?

Successful media pitches are one of the make or break ways to get people talking about your brand no matter whether you’re in the beauty industry, wellness sector, or travel business. According to Business Wire, journalists and editors receive hundreds of media pitches daily from a variety of brands and businesses across the globe. It is up to them to choose and decide which one to write on and publish. So, rather than bombarding the media house with information, it is essential to send in a pitch that encompasses the main message of your business’s products and services in an […]

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The front porch of a teal bricked home is illuminated by a flowing porchlight as ivy and greenery sprawl up the walls and around the windows and steps of the home.

Is Social Media Necessary for Real Estate Success?

It comes to no surprise that you can find just about anything for sale over social media. As people share different snippets of their lives, users are drawn to what everyone else has, whether it’s the latest fashion or up-and-coming lifestyle trends. Real estate is no different and can showcase lavish homes in trendy cities with all the best amenities. With only a simple Instagram account, agencies can begin sharing beautiful homes with Real Estate agents becoming influencers as their posts are headed straight to their market. It doesn’t stop there; Facebook and Instagram advertisements can take advantage of the […]

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Blue typewriter is placed over a pastel pink and yellow background ready to be used for copy writing.

How To Write Good Copy For Your Brand or Business

Launching a product in the market without creating good copy is similar to a body without a brain; it’s of no use. Copywriting helps showcase the features and USP (unique selling proposition) of the product to the audience, which is essential to help establish your foot in the market and achieve sales. A well-written copy can make all the difference when it comes to attracting consumers. No matter whether you work in the kid’s sector, beauty, lifestyle, or travel, the copy can make or break your launch of a new product or campaign. This is why a business should work […]

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Chrissy Teigen lounges in a silk robe and eye mask with a cream colored french bulldog on her bed while advertising her cosmetics and beauty line.

Influencer Engagement And Why It’s Critical For Your Beauty Brand

Image provided by Shhh Silk In today’s times, a brand needs to put itself out there to capture their audience’s attention. The beauty industry is fast-paced and always looking for the latest makeup, skincare, and wellness trends, which makes standing out in the saturated market all the more difficult. Beauty brands will often collaborate with influencers on social media platforms to reach a more comprehensive number of consumers while also increasing their brand recognition. Today’s audiences use social media platforms such as Instagram and YouTube to follow their favorite beauty influencers and keep tabs on new emerging products and brands […]

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Woman looks over tablet with online shopping options surrounded by four indoor plants as consumers shop online more thanks to covid-19.

How Has COVID-19 Changed Consumer Behavior?

The onset of COVID-19 has changed our lives in many ways. Being at home during lockdown has had a significant impact on our lifestyle. With everything functioning and being executed at ease and comfort from home, consumer behavior has undergone a drastic change and will only continue to evolve further. It includes how we behave, do shopping, our working pattern, and even our means of entertainment. Online shopping was an already growing trend before the pandemic but now is developing faster than predicted thanks to the demand of shoppers stuck indoors.  Online retail and e-commerce are booming, and the development […]

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Using sponsored posts on social media platforms can allow your products to appear more often in consumers feeds which allows your business t build brand recognition whether your customers are in a cafe or at home.

Are Sponsored Social Media Posts Worth the Money?

It comes as no surprise that we are all heavily reliant on our mobile phones. The second we wake up in the morning, we roll over just to check Instagram and our other favorite websites and social media. This has become second nature for us, and because we are constantly on social media we are often tempted with the latest trendy products, services, and destinations. With that in mind, you may see why sponsored social media is an effective digital marketing tactic in the lifestyle PR, beauty PR, and wellness PR playbook. Consumers always want to stay up to date […]

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