Category Archives: Uncategorized

A picture of Sydney PR expert Sarah Cicy laughing with children.

Building brand loyalty by moving from product to message

Customer loyalty and, by extension, advocacy can often depend on reliable and consistent brand messaging, the integrity of a brand,

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A white board showing crisis reaction strategy.

Crisis Management Guideline

When it comes to the frantic pace of our workdays, many workers are often consumed with mounting to-do lists alongside deadlines

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An image of a nicely decorated desk with a laptop and polaroid pictures on the wall.

Creating and maintaining a productive workspace…at home

Working from home has always been this indulgent thought – something that you had to earn over time.  But now, its reality.

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Art that says "How to prepare and protect your business during uncertain times" and "Sending you love, hope, resilience, and faith during these difficult times"

How to prepare and protect your business during uncertain times

We cannot deny the reality that we have entered unprecedented times which presents significant health challenges and uncertainty

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A picture of a professional woman in marketing throwing papers in the air.

Piccolo PR knows… Measuring the success of your PR campaign

Measuring campaign success has always been a grey area for the Public Relations industry. In the old days

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A picture of a cell phone representing social media engagement.

Piccolo PR knows… How to connect brands to Influencer talent

Piccolo PR works best under the influence. Finding influencers can be a little daunting if you haven’t done it before.

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Art depicting SEO strategy

The importance of SEO

With Google being the number 1 search engine for consumers searching for products and services, it is critical to have the right digital partner

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The founder of Piccolo PR, marketing expert Sarah Cichy.

Piccolo PR knows… The art of storytelling

Storytelling is a timeless skill. From the earliest recorded history, storytelling was a method used by cavemen to communicate,

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A picture of a mother holding her two children, reading to them from a book.

Kids and Home Schooling

Surprise! COVID- 19 has caused a shockwave amongst parents as the Department of Education has announced that the State’s schools are closed.

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A top-down picture of a fashion professional's Macbook next to headphones and Swagger magazine.

Piccolo PR knows… What is public relations and why is it important?

PR has sometimes been one of those professional services that people have misunderstood. So, let me clear things up for you.

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