Category Archives: Uncategorized

A picture of Sydney PR expert Sarah Cicy laughing with children.

Building brand loyalty by moving from product to message

Customer loyalty and, by extension, advocacy can often depend on reliable and consistent brand messaging, the integrity of a brand, it’s mission statement, what it stands for, and what it preaches to its customer base. Once a brand has that identity, consumers will be part of a family and a larger purpose, promoting a sense of belonging, including aspirational reasons for purchasing your products. Establishing a voice for your brand Brand identity is one of the most integral parts to overall success. First and foremost, your voice must be loud and focused. If you try to project multiple ethos, your […]

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A white board showing crisis reaction strategy.

Crisis Management Guideline

When it comes to the frantic pace of our workdays, many workers are often consumed with mounting to-do lists alongside deadlines that require “immediate” attention or “more important” jobs needing to be prioritized. In a crisis situation, this has the potential to lead people towards significant complications in their workflow. A crisis requires a quick response and, if mismanaged, can result in loss of profits, job loss, increased litigation, reputation damage, decreased employee morale, increased consumer activism, and reduced trust in the management of the organization. Making sure that you and your team have a well-developed crisis communication plan can […]

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An image of a nicely decorated desk with a laptop and polaroid pictures on the wall.

Creating and maintaining a productive workspace…at home

Working from home has always been this indulgent thought – something that you had to earn over time.  But now, its reality. We’re all working from home – and honestly, its not as easy as you’d think. At the start it seemed like a luxury – sleeping in, squeezing an at-home workout at 10:43 on a Tuesday and being within three metres of your kitchen for optimum snacks. While this sounds like the best of both worlds, shifting your home environment into a dynamic and creative workspace is an artform, and were here to spell it out for you. Here […]

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Art that says "How to prepare and protect your business during uncertain times" and "Sending you love, hope, resilience, and faith during these difficult times"

How to prepare and protect your business during uncertain times

We cannot deny the reality that we have entered unprecedented times which presents significant health challenges and uncertainty for many business owners. During this time it is critical true leaders stand up to innovate, optimize and remain nimble as we prepare, process and work through a historical event – never before experienced. The frightening prediction. Corona virus has created a perfect storm of unfavorable business conditions. Humanity is in an interesting time right now. Inevitably we are going to see panic for the next few weeks, because that’s what we as humans do. The Piccolo PR team are here for […]

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A picture of a professional woman in marketing throwing papers in the air.

Piccolo PR knows… Measuring the success of your PR campaign

Measuring campaign success has always been a grey area for the Public Relations industry. In the old days it was simple – you put an ad out, and the newspaper data figured out the rest. But it’s 2020 and a brave new digital world, we now have access to many tools and technologies to serve your brand’s PR campaign and measure its success. Why measure at all? Why do you go to the gym? Why do you read and research? To learn and improve. Campaign measurement will reveal what is working, and what’s not. It gives you the ability to […]

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A picture of a cell phone representing social media engagement.

Piccolo PR knows… How to connect brands to Influencer talent

Piccolo PR works best under the influence. Finding influencers can be a little daunting if you haven’t done it before. Piccolo PR provide top tips and tricks to ensure your influencer campaigns run smoothly, on brand and delivered to deadline. Under the Influence Influencers can be engaged for so many different purposes. Not only can they create and amplify content, they can be engaged as brand ambassadors to hero your campaign and drive brand awareness. Define your Influencer It’s important to define your strategy and clearly identify with what you are trying to achieve. Is it a branding exercise to […]

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Art depicting SEO strategy

The importance of SEO

With Google being the number 1 search engine for consumers searching for products and services, it is critical to have the right digital partner to help you tailor the right SEO strategy for your business. At Piccolo PR, we have a team of SEO specialists who are up-to-date with the latest tactics to support their clients and ensure they get close to number one on the page. It’s important to do the 5-point check. Find out if your website is geared towards Google Search Engines. Make your website more Google-friendly with 3 actionable tips. Website ranking. Confirm how your website […]

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The founder of Piccolo PR, marketing expert Sarah Cichy.

Piccolo PR knows… The art of storytelling

Storytelling is a timeless skill. From the earliest recorded history, storytelling was a method used by cavemen to communicate, educate, share, and connect. Life happens in the narratives, we tell one another. Data can persuade people, but it doesn’t inspire them to act – to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul. Founder of Piccolo PR, Sarah Cichy, knows only too well, the power of a great story. Building brands through storytelling for over 10 years. Every brand needs a narrative. It is critical to create a brand […]

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A picture of a mother holding her two children, reading to them from a book.

Kids and Home Schooling

Surprise! COVID- 19 has caused a shockwave amongst parents as the Department of Education has announced that the State’s schools are closed. Many parents are concerned about the disruption to their child’s education. So, what’s the best way to keep kids learning at home? This news will not come as a surprise to anyone that experts are telling us to increase the level of physical activity and cut down on time spent in front of a screen. There’s plenty more to do than watch TV! Here are some essential things to keep in mind. Enforce Daily Routine This comes as […]

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A top-down picture of a fashion professional's Macbook next to headphones and Swagger magazine.

Piccolo PR knows… What is public relations and why is it important?

PR has sometimes been one of those professional services that people have misunderstood. So, let me clear things up for you. Public Relations at its core is effective communications. It is the relationship between a brand and their audience (both their customers and potential customers), and it can be applied across all industries. PR earns the public’s attention. It can build a positive public image and establish an organisation’s credibility and reputation. Public Relations is about engaging everyone, not just your paying customer. It works to convert your average Joe into an active and engaged consumer for your brand. At […]

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