Category Archives: Uncategorized

Keeping Track of Success: How Google Analytics Can Help Shape Your Strategy

Online marketing is never an easy thing. To figure out whether your strategy is working effectively, you must first begin collecting the data on your audiences, traffic channels, and the most traffic-heavy parts of your website. This may seem a bit daunting, but it doesn’t have to be. Tools such as Google Analytics will fulfill most of your requirements, which is why it’s Piccolo’s recommendation for analyzing and adapting your marketing strategy. Let’s find out how Google Analytics can help pave your way to success! Analyzing Traffic With Google Analytics Under the Acquisition section, you can get profound data on […]

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Depending on the platforms that you use, it's important to prepare your digital content for maximum success in your marketing campaign.

How To Use Digital Video Content to Beef Up Your Marketing Campaign: Piccolo PR Tips

    Video has proven to be an effective and influential way to reacher a wider audience with your marketing campaigns. Digital video content can help tell your story and show your target audience the values of your brand while encouraging them to find out more about the products and services you offer.   Over 80% of online marketers now use video content to help them run their campaigns. Piccolo PR knows you want to join them, so get started using video content to add more color and vibrance into your brand’s marketing. Here are some of Piccolo’s top tips […]

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Building an energetic landing page can bring more customers to your business.

Make The Perfect Landing Page with Piccolo PR’s Top Tips

Have you experienced that impulse to explore more about a brand as soon as you clicked on their link and saw the landing page? Something inside this page aroused your curiosity and turned you from a casual visitor to a potential customer. Following Piccolo PR’s tips, you can create a more energetic landing page that embraces new customers!   Clarify its function. The landing page is nothing like the home page. Your visitors may click the link of your landing page to make the payment, see the promotion, search for the information they need or log in to their account. […]

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SEO for small businesses is more crucial then ever, which is why it is crucial to optimize your websites so you can build traffic.

Piccolo PR Knows…Why Your Business Needs SEO Now More Than Ever.

Every business is talking about SEO nowadays, especially during the COVID-19 pandemic. SEO is short for Search Engine Optimization, a strategy that involves using various methods and tools to increase the visibility of websites in popular search engines. As you are building your digital marketing strategy, you should consider including SEO in your roster. Here are Piccolo’s explanations on why your business needs SEO now more than ever.   Why You Should Invest In Search Engine Optimization (SEO)   E-commerce is everywhere. Now more then ever, stores are beginning to switch their sales towards e-commerce platforms, especially in the wake […]

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The best ‘pivot’ business stories we’ve heard

We checked in with a few Premium members to see how they are adapting their businesses.

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Piccolo PR knows… Networking is not a dirty word. How to do it like a boss!

e all know that networking is important as it widens your circle and introduces you to a group of industry professionals and strengthens your business connections that will give career advice and support. Whether it’s joining a social club, getting looped in on LinkedIn or attending an industry evening, Piccolo PR provides some tips to make this exercise less painful. Network with purpose Do your research and build a network that will enhance your career. Rather than over-exposing yourself, attend industry-specific events such as expos, product launches and conferences where you can mingle with people who share your interests. Pay […]

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Piccolo PR offering free support for small businesses during COVID-19

Sarah Cichy, founder of Piccolo PR has discovered a way to Pay it Forward during the COVID-19 pandemic by providing free advice and services to help small business owners navigate their way through this challenging time. Cichy has been growing businesses, brands and reputations through strategic Marketing and PR for over a decade. She has forged solid relationships with major media outlets, represented an impressive suite of local and international brands. In the last two weeks, she and her staff at Piccolo PR have reached out to over 500 companies to help them prepare and protect themselves, think smart and […]

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Community outreach and how it can help with your marketing strategy

For any business, community outreach is exceptionally crucial as it allows your brand to connect to your local community and build relationships. Here are Piccolo’s tips on how community outreach can help your business’s marketing strategy. Guest posts and their effects on SEO Guest posts are a great way to introduce yourself to a new audience and improve your website’s SEO performance. Another benefit of guest posting is that if done on a website that yields significant traffic, it will provide quality backlinks to your site, and increase your appearance on Google’s page. By making a guest post you also […]

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Top 5 tips for small businesses to design a DIY campaign

Strategy is critical. Understand where you want to go and map out a way of how you are going to get there. Now, more than ever before we need to support each other. The Piccolo PR team would love to hear from you. Together, we can workshop ideas and concepts for your brand, for promotion on talent’s social platforms as well as brand platforms. Connect to those who want to see you succeed. Your story is your currency. Remember, in order to become iconic, you need to be distinctive. Before there were emojis, posts, shares and likes people shared ideas […]

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Piccolo PR provides Top Tips on how to champion a positive PR campaign

Director of Piccolo PR, Sarah Cichy chats to The Little Magazine about how to make a successful PR campaign. Strategy is critical. Understand where you want to go and map out a way of how you are going to get there. Be authentic- It’s a bit of a buzz word that gets tossed around a lot these days but being real – and true to yourself, your brand and your own values – is critical. Build a natural connection with those who you are trying to influence. Stay organised and curate a list of outreach efforts. It’s important to keep […]

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