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5 Best PR Tools for Emerging Startups

Vector art of a giant microphone and three workers showcase digital web tools like zapier, hootsuite, and canva.
1 Aug 2020

PR is comprehensive. When it comes to PR it requires a set of skills, talents, and tools to progress. For a large company, it can be easy to hire a professional team to handle the nitty-gritty of PR or build an in-depth brand strategy.  However, for emerging startups, we understand that there may be a lack of human resources, social networking, foundations, or time and money to ensure your PR strategy is up to your standards. To help you out, Piccolo has come up with five of the best PR tools for emerging startups to get them started with their digital marketing campaigns.

1.   Zapier

Shown is an overview of the different apps that can be merged together with the Zapier tool such as gmail, mailchimp, and other common marketing and public relations apps.

Sometimes you need more than one app to complete your tasks. Luckily for us, Zapier exists! Zapier is a tool that helps streamline online automation by connecting your favorite apps. In Zapier, you can connect two or more apps to automate repetitive tasks in just a few clicks. For example, Zapier can help you post tweets across multiple twitter accounts or ensure that every time you get an attachment sent to your Gmail, it is automatically saved to Dropbox. This app is like having your intern in an app and will save so much time and effort. Never let small tasks take up all your time during the day with Zapier.

2.   Canva

Signing up for Canva allows you to create stunning graphics for digital marketing campaigns with an easy drag and drop system that is perfect for those new to graphic design.
We all want beautiful graphics to help market our businesses; however, it can be difficult if you’ve never had experience in the field. Fortunately, the bright minds at Canva have brought the graphic designer out in all of us! With Canva’s clean and straightforward drag and drop interface, you can create consistently stunning graphics in a matter of minutes. Canva is used and loved by millions around the globe due to its readily available filters, images, icons, and fonts. With so many graphic options and designs to choose from, you can create stunning and unique graphics for your business in a snap!

3.    Haro / Help A Reporter Out

HARO is a useful tool for PR and digital marketing firms to find sources for articles or blogs in one easy to manage site.
Finding sources for a news article can be difficult when you don’t have a trusted portfolio of media contacts within the industry that a PR company can bring you. HARO, or, Help a Reporter Out is a source for traditional and new media news people to find sources for their stories quickly. HARO’s straight-forward pitching process means sources can find topics related to their industry and experience while allowing bloggers and journalists to spend more time writing and less time sourcing. HARO reaches almost one million sources and 55,000 journalists and bloggers, making it a fantastic tool for brands and reporters alike. Whether you’re answering on behalf of your startup, or asking for outside sources on an article your company is writing, HARO can help you find references in just about any sector.

 4. Awario

Awario is a web tool that allows you to keep track of behaviors of customers, competitors, and your market, which can help guide your digital marketing strategy.
Data matters! It’s important to be able to track insights on the behaviors of your customers, the market, and competitors’ activity, but it can be quite difficult and time-consuming. Enter Awario, Awario is a social listening tool that gives brands access to this data that is so important. Awario allows brands to monitor what people are saying about them across the web, whether on news sites, blogs, forums, or even social media. Track your strategies’ success and keep track of where your business may be lacking with its marketing.

5.    Hootsuite

Hootsuite is a webtool used to organize your social media accounts and help you organize your digital marketing and social media strategies through unique consumer insights.
Digital and social media marketing is at the center of many consumers’ online lives. It’s where they discover products and connect with like-minded people, among other things. Hootsuite ensures that your organization builds enduring customer relationships at scale. More profound than just connection, Hootsuite knows the importance of building strong internal cultures, uncovering emotionally rich consumer insights, and unifying the customer experience across social media channels. With their expertise, Hootsuite is positioned to help guide your brand towards social success.

As daunting as it is beginning your new venture, investing in marketing for your business is not always an easy decision. As you continue to grow and track success, it will become easier to understand where the added professional knowledge and advice of a trusted Public Relations and Marketing expert will come in handy.

Piccolo PR has worked together with some of Australia’s hottest brands across the homewares, beauty, and kids sectors and more. To find out more about some of the services we can provide your business, look through our services page, where we offer strategies for businesses of all sizes.