10 Essential Elements of a Successful PR Strategy
Let’s start at the beginning; what is PR? Well, PR or Public Relations is a strategic communication practice that aims to build and maintain […]
12-year-old Sonia never would have thought that selling ‘crafty things’ to her neighbours would lead to her building a $25 million business.
Listen to our client, Sonia Majkic, on the latest episode of First Act, to learn how she defied the odds and won over the […]
Increasing Engagement on Social Media Posts
Building strong customer relationships is made easier with social media engagement.
How influencer engagement is critical for your beauty brand
It is no doubt that most of us have heard of the term ‘influencer’ all over social media platforms, specifically on Instagram and Tiktok.
How Great PR Can Drive Business Growth
Public Relations is all about maintaining positive relationships with anyone who comes into contact with your company or brand. Successful PR may enable a […]
How do I measure the success of my PR campaign?
“How much website traffic does PR bring to my brand?” “How much exposure can I gain using a PR agency?” “Can a PR campaign […]
What Makes A Successful Media Pitch?
Successful media pitches are one of the make or break ways to get people talking about your brand no matter whether you’re in the beauty […]
How to Monitor the Success of a PR Campaign
Measuring success of a PR campaign is important for the future of the service and your business. Although the success of campaigns may not […]
How to Build Buzz for your Fashion Brand
Managing a fashion brand is a serious affair. From long hours at developing strategies to ensuring the brand remains visible, it is no easy […]
Building brand loyalty by moving from product to message
Customer loyalty and, by extension, advocacy can often depend on reliable and consistent brand messaging, the integrity of a brand, it’s mission statement, what […]