Case Study
Ergo Pouch
Retainer - 8 Weeks
Objective
- Piccolo launched new product innovation communication to Tier A media, across parenting, kids, homewares and interiors, health and wellbeing and mainstream media.
- Copywriting – brand release, product fact sheets, media alerts
- We established an always-on, fully serviced reactive and proactive press office to drive a consistent flow of brand exposure.
Strategy
To drive ongoing brand awareness, Piccolo PR were engaged as influential and verified Australian digital creators to inspire and educate consumers about the technological sophistication of Ergo Pouch garments.
Piccolo has deep experience working with micromacro mothers. We set to curate a bespoke list of credible influencers for influencer outreach with the aim to create authentic, original and democratised content and drive conversation around the brand.
We provided thought-leading op-ed opportunities and business features for Alina Sack in some of Australia’s sought-after publications.
Results
Piccolo PR were thrilled with the reaction to the new product, receiving very positive coverage from VOGUE, Forbes, Smart Company, Kidspot, Popsugar and more.
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