Case Study

Oski + Lottie

Retainer - 9 month campaign

Objective

Piccolo PR were engaged to launch Oski and Lottie into Australia and generate positive features in a broad range of online and print media. This 9 month integrated PR and digital media campaign positioned Oski and Lottie as Australia’s most premier curation of environmentally and socially conscious fine goods.

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Strategy

Results

This enormously successful campaign achieved a cumulative reach of 3 million through media and influencer relations and kicked off a long and fruitful relationship with the brand.
In the first nine months of partnership, over 1,150 pieces of editorial were generated. Piccolo PR achieved consistent placements and product reviews in key sustainability, print, online, blogs and social influencer channels.
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