12-year-old Sonia never would have thought that selling ‘crafty things’ to her neighbours would lead to her building a $25 million business.

In a world where attention spans are short and media cycles are even shorter, soundbites cut through the noise and leave a lasting mark.

When a creator posts about your brand, it’s more than just content – it’s an opportunity to be seized. The right influencer PR strategy

In 2025, public relations is no longer confined to a press release. Consumers are savvier, journalists are overrun, and traditional tactics simply don’t hold