Shhh Silk
Shhh Silk: A $6 Million Success Story with Piccolo PR's Guidance
Retainer - 3.5 year retainer
Objective
Piccolo PR worked with SHHH SILK to facilitate PR, activations and events, influencer outreach and social media.
In precise, Piccolo PR focused on executing the following activities: Developed a strategy to increase product placement and features stories in traditional media, both print and online
Curated and distributed product to influential media and social media heavyweights
Increased Olivia Carr’s profile in morning TV segments, national newspapers, glossy magazines, and global business media outlets
Results
Shhh Silk is now an international success story, having achieved over $6 million dollars of PREV since Piccolo PR were engaged to lead their PR campaign.
Unprecedented results were achieved in national and international publications. SHHH Silk was also featured on international superstars including Khloe Kardashian, Gisele Bündchen, Kylie Jenner, Kourtney Kardashian, Selena Gomez, Miley Cyrus, Serena Williams, Miranda Kerr, Bella Hadid, Chrissy Teigan and Victoria Beckham (to name a few of the celebrity crew
Highlights
Highlights include, The Daily Telegraph, Herald Sun (Weekend and Travel & Indulgence), The Age, Frankie magazine, Body & Soul, news.com.au, Elle Magazine and Mama Mia, VOGUE, Harper’s Bazaar, Marie Claire, News.com.au, Into the Gloss, Allure, Instyle, Forbes.
