Olli Ella

Olli Ella: From Local Hero to Global Icon - A PR Triumph

4 Year Retainer
4 Year Retainer
Client
Olli Ella
Year
2019
Service
Public Relations
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Client

Client
Client

Olli Ella

Olli Ella
Olli Ella

Year

Year
Year

2019

2019
2019

Service

Service
Service

Public Relations

Public Relations
Public Relations

Objective

Olli Ella pieces are lovingly made  ethically, and sustainably, using natural materials  that are delightfully cherished and seem to have  become firm favourites in every home.

The collection is designed for the child, the  explorer, the adventurer, and homebody in us all.  Piccolo PR were engaged to launch Olli Ella into  the Australian and USA market and generate  positive features in a broad range of online and  print media. The agency achieved incredible  success, not only locally but worldwide.

This four year fully integrated brand campaign  positioned Olli Ella as the destination for eco-  friendly, sustainable and ‘slow’ homewares and  wares. The agency was also appointed toprofile  who Founder of Olli Ella, has since become a  global leader in the design, sustainability and  eco-friendly space.

Strategy

Piccolo PR had constant  communication with media, with a 360-  degree approach to the campaign. Through  specially targeted pitching and media liaison,  the campaign saw coverage published by major  metropolitan news outlets and international  press including: Oprah’s Favourite Things,  Vogue, Home Beautiful, The Age and over  2,0000 titles world-wide.

Co-Founder Chloe Brookman was placed in  worldwide business press including: AFR, Shop  Doen, The Design Files, VOGUE, Smart Company,  Body & Soul, Daily Mail, Daily Telegraph, The  Australian, SMH ++

Results

The total PR value for the  campaign topped AUD $8,755,000 PR value  generated with a reach of 20.1 million.

Piccolo Public Relations Case Studies
Piccolo Public Relations Case Studies
Piccolo Public Relations Case Studies