Tutu Du Monde
Tutu Du Monde Shines in Leading Publications
Strategy
Piccolo PR were responsible for Tutu Du Monde media and events strategy, content plan, supporting photoshoots and media liaison with fashion and lifestyle media, both in Australian and worldwide!
We were tasked to increase brand exposure for each of the collections in leading publications, as well as gifting celebrities including Beyonce, PINK, Kate Waterhouse, Chrissy Teigen, Kourtney Kardashian, Nicole Richie, Terry Biviano, Sally Obermeder, Kate Ritchie, Jessica Albra and Katherine Eisman.
Piccolo PR also worked to increase the personal profile of Founder of Tutu Du Monde, Andrea Rembeck in leading business press: BRW, AFR, Forbes, SMH, VOGUE, Marie Claire, The Daily Mail and Smart Company to name a few.
After securing over 2000 pieces of editorial in Australia alone, Piccolo wanted to give the brand an international voice- and decided to head to the hills of Hollywood!
From concept to execution, Piccolo organised Tutu Du Monde’s Desert Daze photoshoot in the blistering heat of Palm Springs. It was pure Hollywood glamour!
Tutu Du Monde’s Desert Daze collection had an intense warmth that celebrates a utopian summer: sunset shades, golden palms and rainbow pines. It was inspired by the wild allure of the desert, and effortlessly blended desert and design.
Piccolo PR were responsible for:
Model casting
Interviewing, recruiting and briefing international fashion photographer
Media liaison with LA’s most premiered celebrities and media
Organise corporate collaborations with some of the world’s most recognised brands.
Styling events from concept through to execution
Hosted events
Dressed Australia’s and America’s most famous celebrities
Private VIP Ballet Classes with Brooke Lockette
Tutu Du Monde & Brooke Lockette hosted a Private Ballet 30 Budding ballerinas twirling in their sparkly sequins and crystal beaded tutus were spoilt to an exclusive ballet class with former Australian Ballet Ballerina, the treasured and esteemed Brooke Lockett, who guided them through their previous pirouettes.
Each of their little girls sparkled in their customised Tutu Du Monde tutus, touching their toes as they twirled.
The event was a sea of luscious pink, frothy fabric as mums sip on Moet French Champagne, delicious treats and watch their daughters move their tiny dancing feet. In true festive style, a decadent antipasto grazing table of indulgent cheeses, olives, juicy chocolate coated strawberries and plump figs, alongside a scrumptious selection of delectable sweet petit-fours such as delicate creamy eclairs and profiteroles, pretty iced shortbread biscuits and light as air meringues and macarons, brought smiles to little hungry faces, as mothers sipped champagne whilst chatting and taking in the beautiful magical surrounds.
Friends of the brand, VIP, celebrity and social mums were invited with their daughters to join Tutu Du Monde for the party.
Guests included: Andrea Rembeck (Owner and Creative Director of Tutu Du Monde) Former Australian Ballet Dancer – Brooke Lockett; Terry Biviano and her daughter Azura; Kate Waterhouse with daughters Sophia and Grace; Katy Farage with daughters Charlotte, Sienna, and Alexia; Sarah Ingham and her daughter Domino; Eva Galambos with daughters Alexa and Paloma; Kirsten King with daughters Charlie, Willow and Harper; Senior Fashion
Editor at Vogue Kate Darvill with daughters Matilda, Stella and Olive; Senior Fashion Editor at Harper's Bazaar with Daughter Eadie; Zena K'Dor and her daughter Sienna. an international voice- and head to the hills of Hollywood! From concept to execution, we organised Tutu Du Monde’s Desert Daze photoshoot in the blistering heat of Palm Springs. It was pure Hollywood glamour!
