Nook

Piccolo PR were engaged by Piccolo PR to launch their luxury premium childrens furniture.

Retainer - 1 year Retainer
Client
Nook
Year
2022
Service
Public Relations
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Client

Client
Client

Nook

Nook
Nook

Year

Year
Year

2022

2022
2022

Service

Service
Service

Public Relations

Public Relations
Public Relations
Tutu Monde Public Relations Piccolo PR Melbourne Lifestyle
Tutu Monde Public Relations Piccolo PR Melbourne Lifestyle

Objective

Piccolo PR were engaged by Piccolo PR to launch their luxury premium children’s furniture brand to traditional media and emulate the high-end quality of their furniture brand to homewares enthusiasts.  As a brand that is passionate about sustainably, design and functionality, the role of the PR strategy was to communicate these features through product placement and selecting influencers who were completely aligned to the ethos of the brand.

Results

This solid PR strategy increased web traffic increased by 1,790%, while total sales and returning customers are up 2,617% and 212% respectively.

To date, sales figures are still increasing and expectations continue to be exceeded.

Tutu Monde Public Relations Piccolo PR Melbourne Lifestyle
Tutu Monde Public Relations Piccolo PR Melbourne Lifestyle
Tutu Monde Public Relations Piccolo PR Melbourne Lifestyle
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Tutu Monde Public Relations Piccolo PR Melbourne Lifestyle
Tutu Monde Public Relations Piccolo PR Melbourne Lifestyle
Tutu Monde Public Relations Piccolo PR Melbourne Lifestyle