Canamo
In the Garden with Canamo at Entrecôte
In the Garden with Canamo
Objective
Piccolo PR orchestrated a memorable long lunch event to unveil Canamo’s latest innovation, the H+ Formula, a revolutionary haircare product line. Piccolo PR was responsible for developing Canamo’s comprehensive media and events strategy, content planning, conducting a dedicated photoshoot, and liaising with fashion and lifestyle media both within Australia and internationally. The event was held in the lush, leafy courtyard of Entrecôte Melbourne, creating an immersive experience for media, influencers, and industry insiders.
Highlights
Exclusive Venue & Setting: The event was staged in the scenic courtyard of Entrecôte Melbourne, with cascading greenery and natural light providing a captivating backdrop that aligned with Canamo’s commitment to natural, sustainable haircare.
Media & Influencer Engagement: Piccolo PR curated a curated guest list of influential media and social personalities across fashion and lifestyle sectors both in Australia and worldwide. Authentic content creation and real-time sharing amplified the event’s reach.
Experiential Product & Rituals Introduction: Attendees experienced the H+ Formula and the new haircare rituals firsthand, with demonstrations emphasizing their scientifically advanced yet natural ingredients, such as innovative anti-aging properties that strengthen, revitalize, and renew hair.
Content & Media Strategy Execution: From the strategic content plan to high-quality photoshoots, Piccolo PR ensured consistent, compelling messaging across all platforms to maximize visibility. Media liaison efforts fostered extensive coverage and engagement in both local and international markets.
Long Lunch & Networking: The event’s long, elegant lunch facilitated organic conversations, networking, and a relaxed environment for guests to immerse themselves in Canamo’s holistic approach to haircare.
Results
Enhanced Brand Visibility: The curated media outreach resulted in extensive coverage across fashion, beauty, and lifestyle outlets, boosting Canamo's profile.
Social Media Buzz: Influencers and guests shared live updates, stories, and posts, generating organic engagement. The hashtag campaign increased brand mentions and visibility across social platforms.
Deeper Consumer & Industry Engagement: The immersive event helped communicate Canamo’s innovative formulations and philosophy, positioning the brand as a forefront leader in science-backed, natural haircare solutions.
Increased Awareness & Future Opportunities: The successful media and influencer partnerships established a solid foundation for ongoing brand recognition, customer loyalty, and upcoming product launches.
Online & Retail Presence: The launch of the rituals was further promoted online and in Hairhouse stores, encouraging consumers to explore the next chapter in hair health with Canamo’s latest offerings.
