FAQ

A PR agency manages your brand's public image and reputation through strategic media relations, influencer partnerships, event management, and content creation. We secure editorial coverage in newspapers, magazines, TV, and online publications to build credibility and awareness for your brand.

PR retainers in Melbourne typically range from $3,000 to $15,000+ per month depending on scope, industry, and campaign complexity. At Piccolo PR, we offer flexible packages tailored to your brand's size and goals. We're happy to discuss options during a free discovery call.

We measure PR success through media reach, editorial coverage volume, share of voice, social engagement, website referral traffic, and sentiment analysis. Every campaign includes transparent reporting with clear metrics tied to your business objectives.

Piccolo PR specialises in children's and baby brands, education, lifestyle, beauty, wellness, and homewares. Our deep expertise in these sectors means we have established media and influencer relationships that deliver results faster.

Absolutely. We love working with emerging brands and startups as much as established names. Our boutique model means every client gets senior-level attention regardless of size. Many of our most successful campaigns have been with brands launching into the Australian market for the first time.

A typical retainer includes media strategy development, press release writing, journalist outreach, influencer identification and management, media monitoring, monthly reporting, and ongoing strategic counsel. Additional services like events and crisis management can be added.

While some campaigns generate coverage within weeks, meaningful PR results typically build over 3-6 months. PR is a long-term brand-building strategy. We set realistic timelines and milestones during onboarding so you know exactly what to expect.

While our core focus is PR and media relations, we offer content strategy and social media guidance as part of our integrated approach. We can also work alongside your existing social media team to ensure messaging consistency.

Product launches are one of our specialities. We develop comprehensive launch strategies including media events, influencer seeding, press kits, media outreach, and social amplification. Our dual-city launch for Childs Farm generated 32.7 million media reach.

We take a quality-over-quantity approach to influencer partnerships. We carefully vet influencers for authentic brand alignment, audience demographics, and engagement quality — not just follower counts. Every partnership is strategically selected to reach your target audience.