Homewares

MyHouse HOME

Driving national media coverage for MyHouse HOME's celebrity designer collaborations with Deborah Hutton and Neale Whitaker, achieving 1.99 million print readership, 3.33 million digital audience, and 1.75 million weekly TV viewers.

1.99M

Print Readership

3.33M

Digital Audience

1.75M

Weekly TV Viewers

4.5M

Syndicated Reach

The Brief

Amplifying Celebrity Designer Collaborations

MyHouse HOME partnered with two of Australia's most recognised names in interiors and design — Deborah Hutton and Neale Whitaker — for their Autumn/Winter 2023 collections. Piccolo PR was tasked with maximising media coverage of these high-profile collaborations, leveraging celebrity profiles to drive brand awareness across print, digital, television, and social channels.

Maximise media coverage for Deborah Hutton A/W 2023 Coastal Collection launch
Drive editorial interest in Neale Whitaker A/W 2023 Collection (Deco Glass, Vases, Lamps)
Secure print, digital, TV, and social media placements nationally
Leverage celebrity designer profiles for tier-one editorial features
Execute influencer seeding campaign with curated homewares creators
Build syndicated press coverage for maximum reach amplification

Strategic Approach

Our Strategy

Celebrity Leverage Strategy — Developed distinct media narratives for each collaboration: Deborah Hutton's Coastal Collection story appealed to lifestyle and interiors editors, while Neale Whitaker's Deco Glass and Lamps range targeted design and architecture media.
Multi-Channel Media Blitz — Executed simultaneous campaigns across print, digital, television, and social media, ensuring every channel carried the MyHouse HOME brand message during the critical A/W launch window.
Influencer Curation & Seeding — Curated a list of 16 premium homewares and interior design influencers, securing 8 confirmed partners who received product for authentic content creation.
Television Placement Strategy — Targeted national television programs with design and lifestyle segments, securing coverage reaching 252,000+ average daily viewers and 1.75 million weekly viewers.
Syndicated Press Maximisation — Leveraged syndicated press networks to amplify collection launches across publications with a combined 4.5 million print and digital readership.

1.99M

Total Print Readership

3.33M

Total Digital Audience

1.75M

Weekly TV Viewership

252K+

Average Daily TV Viewers

280K

Weekly Readership

4.5M

Syndicated Press Reach

Media Coverage

Editorial Results

7.07 Million+

Publication	Type	Feature
	Print Features
	Online Features
	TV Segments
	Influencer Content
	Print + Digital

Influencer Partnerships

Influencer Impact

Piccolo PR curated a shortlist of 16 premium homewares and interior design influencers, securing 8 confirmed partners (50% conversion rate) who created authentic content showcasing the Deborah Hutton and Neale Whitaker collections in their own homes.

Influencers Curated

Confirmed Partners

50%

Conversion Rate

1,614,300

Social Audience

Key Partners: Interior Stylist 1, Home Design Creator, Lifestyle Curator, Homewares Reviewer, Design Enthusiast, Coastal Lifestyle

Results

Campaign Results

The MyHouse HOME campaign delivered exceptional multi-channel results, demonstrating Piccolo PR's ability to leverage celebrity designer collaborations into comprehensive national media coverage spanning print, digital, television, and social platforms.

Print Dominance — 1.99 million total print readership through strategic placements in Australia's leading homewares, design, and lifestyle magazines.
Digital Scale — 3.33 million digital audience reached through online features and editorial coverage across leading Australian digital publications.
Television Impact — National TV coverage averaging 252,000+ daily viewers and 1.75 million weekly viewers, bringing the collections to living rooms across Australia.
Syndicated Amplification — 4.5 million combined print and digital readership through syndicated press placements, dramatically extending campaign reach.
Celebrity Leverage — Deborah Hutton and Neale Whitaker's profiles proved to be powerful editorial hooks, securing tier-one placements across multiple media verticals.
Influencer Conversion — 50% influencer conversion rate (8 from 16 curated) generated authentic homewares content reaching a social audience of 1,614,300.