Children's Toys

Magna-Tiles

Launching Magna-Tiles into the Australian market through a large-scale influencer seeding campaign and strategic media outreach, activating 54 confirmed influencers with a combined following of 893,500 to secure Christmas gift guide placements.

128

Influencers Curated

Confirmed Partners

893.5K

Social Reach

42.4K

Audience Reached

The Brief

Launching Magnetic Play into the Australian Market

Magna-Tiles, the original magnetic building tile brand loved globally, needed to establish a presence in the competitive Australian toy market. With Christmas approaching, the brand required an impactful launch strategy that would generate buzz among Australian parents, secure coveted gift guide placements, and build long-term brand advocacy through authentic influencer partnerships.

Launch Magna-Tiles product innovation to Tier A Australian media
Secure placements in key Christmas gift guides across parenting and lifestyle media
Execute a large-scale influencer seeding campaign targeting parenting creators
Build brand awareness among Australian parents with children aged 3-10
Create authentic content showing real families playing with Magna-Tiles

Strategic Approach

Our Strategy

Influencer Database Curation — Researched and curated a comprehensive database of 128 Australian parenting, family, and lifestyle influencers, filtering for authentic engagement, audience demographics (parents of children aged 3-10), and content quality.
Tiered Outreach Campaign — Executed a structured outreach program converting 128 prospects to 54 confirmed influencer partners, achieving an impressive 42% conversion rate through personalised pitches and compelling brand storytelling.
Product Seeding & Brief — Designed a premium gifting experience with clear deliverable expectations: 1x carousel or reel, live playing-with-tiles content, and a permanent Instagram highlight, ensuring consistent brand messaging across all creator content.
Christmas Gift Guide Strategy — Timed the campaign to align with editorial calendars for Christmas gift guide features, pitching Magna-Tiles as the must-have educational toy for the holiday season.
Media Relations Campaign — Targeted Tier A parenting, education, and lifestyle publications with product samples and editorial pitches positioning Magna-Tiles as innovative STEM-focused play.

128

Influencers Curated

Confirmed Influencer Partners

893,500

Combined Social Followers

42,381

Audience Reached

Media Coverage

Editorial Results

Publication	Type	Feature
	Gift Guide Features
	Product Reviews
	STEM Feature

Influencer Partnerships

Influencer Impact

From 128 curated influencer prospects, Piccolo PR secured 54 confirmed partners with a combined following of 893,500. Each influencer delivered a carousel or reel, live playing content, and a permanent highlight, generating authentic family content that showcased Magna-Tiles in real Australian homes.

128

Influencers Curated

Confirmed Partners

893,500

Combined Followers

42,381

Audience Reached

42%

Conversion Rate

Key Partners: Parenting Creator 1, Family Lifestyle, Mum Blogger, Education Advocate, Kids Activities, Creative Family

Results

Campaign Results

The Magna-Tiles Australian launch campaign demonstrated the power of scale influencer seeding, converting 128 curated prospects into 54 active brand advocates who generated authentic, compelling content for the critical Christmas retail period.

Massive Influencer Scale — 128 influencers curated and 54 confirmed partners activated, achieving an exceptional 42% conversion rate that speaks to the strength of Piccolo PR's outreach methodology.
Authentic Content Library — 54 pieces of unique family content created, each showing Magna-Tiles in authentic Australian home settings with children aged 3-10 genuinely engaged in creative play.
Social Reach Impact — 893,500 combined social followers reached through influencer content, with 42,381 audience members directly engaged through posts, stories, and reels.
Christmas Gift Guide Placements — Strategic timing secured Magna-Tiles in coveted Christmas gift guide features, positioning the brand as the must-have educational toy for the holiday season.
Long-Term Brand Assets — Permanent Instagram highlights across 54 influencer profiles created an enduring library of brand advocacy content extending well beyond the initial campaign period.

Magna-Tiles

Launching Magnetic Play into the Australian Market

Our Strategy

Editorial Results

Influencer Impact

Campaign Results

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