Tag Archives: Sydney PR Agency

Fenty Beauty advertisement promoting concealer is highlighted in front of a Sephora storefront.

Top 5 Beauty trends We’ve Fallen in Love With

At Piccolo PR, we are always looking out for what’s new and trending in the world of beauty. When it comes to beauty products, there’s always something new and exciting on the market, whether it’s makeup, skincare, and more! According to Reuters, the beauty industry’s current global market value is at $532 billion, with expected growth to exceed $800 billion by 2025. Even during times of economic stress, the beauty industry manages to thrive as consumers indulge in cosmetics and skincare’s small pleasures and luxuries. There’s no doubt that beauty brands from Los Angeles to Sydney, Australia will continue bringing […]

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Vector image of a diverse group of young entrepreneurs as they embark on their brand building strategy.

Why Diverse Voices and Stories Build Better Brands

Incorporating viewpoints and stories of people belonging to multicultural backgrounds, race, gender, ideologies, and beliefs are worthwhile for brands to gain credibility and trust from their audiences. A recent survey found that around 70% of consumers believe that brands should take a stand on social and political issues. Consumers believe that when brands speak about critical social issues, they raise awareness about it, which is beneficial for the public’s welfare. Some examples include brands giving statements about “Black Lives Matter” to discussing important issues ranging from women empowerment to climate change. When working together with a PR Agency, the founder’s […]

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Black glasses are placed on top of Peppermint magazine.

What Makes A Successful Media Pitch?

Successful media pitches are one of the make or break ways to get people talking about your brand no matter whether you’re in the beauty industry, wellness sector, or travel business. According to Business Wire, journalists and editors receive hundreds of media pitches daily from a variety of brands and businesses across the globe. It is up to them to choose and decide which one to write on and publish. So, rather than bombarding the media house with information, it is essential to send in a pitch that encompasses the main message of your business’s products and services in an […]

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The front porch of a teal bricked home is illuminated by a flowing porchlight as ivy and greenery sprawl up the walls and around the windows and steps of the home.

Is Social Media Necessary for Real Estate Success?

It comes to no surprise that you can find just about anything for sale over social media. As people share different snippets of their lives, users are drawn to what everyone else has, whether it’s the latest fashion or up-and-coming lifestyle trends. Real estate is no different and can showcase lavish homes in trendy cities with all the best amenities. With only a simple Instagram account, agencies can begin sharing beautiful homes with Real Estate agents becoming influencers as their posts are headed straight to their market. It doesn’t stop there; Facebook and Instagram advertisements can take advantage of the […]

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Blue typewriter is placed over a pastel pink and yellow background ready to be used for copy writing.

How To Write Good Copy For Your Brand or Business

Launching a product in the market without creating good copy is similar to a body without a brain; it’s of no use. Copywriting helps showcase the features and USP (unique selling proposition) of the product to the audience, which is essential to help establish your foot in the market and achieve sales. A well-written copy can make all the difference when it comes to attracting consumers. No matter whether you work in the kid’s sector, beauty, lifestyle, or travel, the copy can make or break your launch of a new product or campaign. This is why a business should work […]

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Chrissy Teigen lounges in a silk robe and eye mask with a cream colored french bulldog on her bed while advertising her cosmetics and beauty line.

Influencer Engagement And Why It’s Critical For Your Beauty Brand

Image provided by Shhh Silk In today’s times, a brand needs to put itself out there to capture their audience’s attention. The beauty industry is fast-paced and always looking for the latest makeup, skincare, and wellness trends, which makes standing out in the saturated market all the more difficult. Beauty brands will often collaborate with influencers on social media platforms to reach a more comprehensive number of consumers while also increasing their brand recognition. Today’s audiences use social media platforms such as Instagram and YouTube to follow their favorite beauty influencers and keep tabs on new emerging products and brands […]

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Woman looks over tablet with online shopping options surrounded by four indoor plants as consumers shop online more thanks to covid-19.

How Has COVID-19 Changed Consumer Behavior?

The onset of COVID-19 has changed our lives in many ways. Being at home during lockdown has had a significant impact on our lifestyle. With everything functioning and being executed at ease and comfort from home, consumer behavior has undergone a drastic change and will only continue to evolve further. It includes how we behave, do shopping, our working pattern, and even our means of entertainment. Online shopping was an already growing trend before the pandemic but now is developing faster than predicted thanks to the demand of shoppers stuck indoors.  Online retail and e-commerce are booming, and the development […]

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Busy PR agent holds child while making a phone call and writes down notes while working from home.

Tips for Parents Working From Home With Kids

There’s no surprise that 2020 is having a moment. There have been many challenges we’ve faced along the way and many obstacles we’ve needed to overcome both as individuals as well as a society. Working in a PR and communications agency has allowed our team to enjoy the benefits of working from home. If you’re struggling to stay productive while working from home with little ones around, try out some of these tips from full-time work-from-home mums to help you get through the week. Set boundaries – Whilst it’s important to spend time with the children and ensure they are […]

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Woman working on the floor with papers thrown around and a cat laying across them.

How To Avoid Work From Home Fatigue

2020 has been a roller coaster for everyone, and it’s forced all of us to make a lot of changes we might not have been prepared for. For Piccolo PR it involved paying it forward by providing small businesses with free PR advice and services during this challenging time. That being said, there has been an acceleration of the shift to working from home, and this significant change in the work pattern has brought along its own set of advantages and disadvantages to workers in all sectors including those of us in Digital Marketing and Public Relations. According to a […]

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A before and after comparison of a woman's success after a business pivot.

The best ‘pivot’ business stories we’ve heard

We checked in with a few Premium members to see how they are adapting their businesses.

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