Are Micro-influencers The Next Step In Your Marketing Campaign?
Celebrity and influencer marketing has been a significant part of social media marketing for some time now. More recently, though, a new form of influencer marketing has begun to emerge – the micro-influencer. What is a micro-influencer, and is this route the right choice for your next marketing campaign? Piccolo PR offers strategic digital and social media services that include connecting relevant influencers to your product to improve online presence. Contact us for a quote on appropriate influencer strategies for your marketing campaign or event. What Is A Micro-Influencer? Most people would have heard of the term ‘influencer’ over […]Read More
Elements of a Great Sponsored Social Media Post
Social media has inevitably evolved into an indispensable part of our lives. Checking newsfeeds on Twitter, stalking our favourite celebrities on Instagram, sharing memes on Facebook, or watching hours of content on Youtube has become a part of our routine. The perks and services social media offers has gradually crept in our lives and it wouldn’t be wrong to say that we’re dependent on these digital platforms in many ways. Sponsored social media posts are integral to a brand’s marketing as it has the potential to reach out to an unlimited target group. Social media platforms are a great […]Read More
Are Sponsored Social Media Posts Worth the Money?
It comes as no surprise that we are all heavily reliant on our mobile phones. The second we wake up in the morning, we roll over just to check Instagram and our other favorite websites and social media. This has become second nature for us, and because we are constantly on social media we are often tempted with the latest trendy products, services, and destinations. With that in mind, you may see why sponsored social media is an effective digital marketing tactic in the lifestyle PR, beauty PR, and wellness PR playbook. Consumers always want to stay up to date […]Read More