Tag Archives: Public Relations Strategies

A man in front of a mural representing crisis avoidance.

Key Elements of Crisis Management

A crisis can be defined as an unpredictable event where the affected organization would be negatively affected.  The reputation of the organization might be damaged, which can seriously affect finances. When considering how to successfully respond to and manage a crisis event, the organization and its stakeholder need to immediately develop a communication strategy and deliver information to the public in dealing with the situation.   Ideally, the aim is to prevent issues from developing into crises or worst-case scenarios for the organization and minimize negative consequences that can arise such as reputation damage. There are a number of factors […]

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Investing in a PR agency to help your emerging start-up can be an useful way to bring attention to your business while it is still young.

How Public Relations Can Help Emerging Start-ups

In today’s competitive global environment it is critical for brands from all sectors, whether its e-commerce, apparel, or beauty, to share a deeper dialogue and personal narrative with consumers in order to find success. This will work to create an emotional connection with consumers, increase brand awareness, establish credibility, and increase market share- particularly during the embryonic stages of a start-up launch.Communications and full-service public relations agencies are here to help new emerging businesses to start off on the right foot with competitive strategies. Here are a few examples of what to expect when investing in PR for your startup […]

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A laptop, photo, cell phone, and glasses on a table.

Piccolo PR Knows…The Fastest Growing Areas of Public Relations

It is no secret that media landscapes are changing more than ever before. Piccolo PR keeps up to date with growing online media platforms and has an eye on industry trends, analytics, and engagement.  As a full-service PR agency, we evolve and adapt to changing channels and platforms to ensure that brands represent and the people behind them continue to stay relevant in a growing digital landscape. Strategic Media Targeting Piccolo PR places a strong emphasis on researching key media channels and making sure they’re a good fit for brands before reaching out. Maximizing positive coverage in the media requires […]

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Laptop shows a art design website as the owner contemplates investing in PR for their business atop a mint background.

What to Consider Before Investing in PR for Your Business

When your company chooses to invest in PR for the first time, it can be a little daunting. As a key decision-maker, one of the best things you can do is research agencies that will compliment your brand, increase brand awareness, and drive commercial success.  Here are Piccolo’s top points to consider before investing in PR for your business.  Full-Service or Specialized PR Find a PR agency that truly knows your business objectives, vision, past, and related issues. Have a conversation about your 5-year projection- where you are currently and where you want to go. It’s all in the details.  […]

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Attending an industry event for networking can be difficult, Piccolo PR provides tips on how to network like a boss.

Piccolo PR knows… Networking is not a dirty word. How to do it like a boss!

We all know that networking is important as it widens your circle and introduces you to a group of industry professionals and strengthens your business connections that will give career advice and support. Whether it’s joining a social club, getting looped in on LinkedIn or attending an industry evening, Piccolo PR provides some tips to make this exercise less painful. Network with purpose Do your research and build a network that will enhance your career. Rather than over-exposing yourself, attend industry-specific events such as expos, product launches, and conferences where you can mingle with people who share your interests. Pay […]

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A picture of the cover of The Little magazine.

Piccolo PR provides Top Tips on how to champion a positive PR campaign

Director of Piccolo PR, Sarah Cichy chats to The Little Magazine about how to make a successful lifestyle PR campaign. A strategy is critical. Understand where you want to go and map out a way of how you are going to get there. Be authentic- It’s a bit of a buzz word that gets tossed around a lot these days but being real – and true to yourself, your brand, and your own values – is critical. Build a natural connection with those who you are trying to influence. Stay organized and curate a list of outreach efforts. It’s important […]

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A picture of Daily Telegraph editor Catherine Nikas and marketing expert Sarah Cichy.

Small Talk with Catherine Nikas, Editor of Daily Telegraph, HOME

When women support women….and girls just wanna have fun. We are so lucky to fill each day with intelligent, wise and compassionate journalists who support our craft (and make our belly laugh). Small Talk speaks to Catherine Nikas Boulis- editor of The Daily Telegraph HOME about her career, the changing face of journalism and how to champion a positive PR campaign. Want to see more of who we work with? Check out our Clients page. 

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