Tag Archives: PR for Small Business

Vector image of a diverse group of young entrepreneurs as they embark on their brand building strategy.

Why Diverse Voices and Stories Build Better Brands

Incorporating viewpoints and stories of people belonging to multicultural backgrounds, race, gender, ideologies, and beliefs are worthwhile for brands to gain credibility and trust from their audiences. A recent survey found that around 70% of consumers believe that brands should take a stand on social and political issues. Consumers believe that when brands speak about critical social issues, they raise awareness about it, which is beneficial for the public’s welfare. Some examples include brands giving statements about “Black Lives Matter” to discussing important issues ranging from women empowerment to climate change. When working together with a PR Agency, the founder’s […]

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A man in front of a mural representing crisis avoidance.

Key Elements of Crisis Management

A crisis can be defined as an unpredictable event where the affected organization would be negatively affected.  The reputation of the organization might be damaged, which can seriously affect finances. When considering how to successfully respond to and manage a crisis event, the organization and its stakeholder need to immediately develop a communication strategy and deliver information to the public in dealing with the situation.   Ideally, the aim is to prevent issues from developing into crises or worst-case scenarios for the organization and minimize negative consequences that can arise such as reputation damage. There are a number of factors […]

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The front porch of a teal bricked home is illuminated by a flowing porchlight as ivy and greenery sprawl up the walls and around the windows and steps of the home.

Is Social Media Necessary for Real Estate Success?

It comes to no surprise that you can find just about anything for sale over social media. As people share different snippets of their lives, users are drawn to what everyone else has, whether it’s the latest fashion or up-and-coming lifestyle trends. Real estate is no different and can showcase lavish homes in trendy cities with all the best amenities. With only a simple Instagram account, agencies can begin sharing beautiful homes with Real Estate agents becoming influencers as their posts are headed straight to their market. It doesn’t stop there; Facebook and Instagram advertisements can take advantage of the […]

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Woman looks over tablet with online shopping options surrounded by four indoor plants as consumers shop online more thanks to covid-19.

How Has COVID-19 Changed Consumer Behavior?

The onset of COVID-19 has changed our lives in many ways. Being at home during lockdown has had a significant impact on our lifestyle. With everything functioning and being executed at ease and comfort from home, consumer behavior has undergone a drastic change and will only continue to evolve further. It includes how we behave, do shopping, our working pattern, and even our means of entertainment. Online shopping was an already growing trend before the pandemic but now is developing faster than predicted thanks to the demand of shoppers stuck indoors.  Online retail and e-commerce are booming, and the development […]

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Sarah Cichy, founder of Piccolo PR.

Piccolo PR offering free support for small businesses during COVID-19

Sarah Cichy, founder of Piccolo PR has discovered a way to Pay it Forward during the COVID-19 pandemic by providing free advice and services to help small business owners navigate their way through this challenging time. Cichy has been growing businesses, brands, and reputations through strategic Marketing and PR for over a decade. She has forged solid relationships with major media outlets, represented an impressive suite of local and international brands. In the last two weeks, she and her staff at Piccolo PR have reached out to over 500 companies to help them prepare and protect themselves, think smart and […]

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Art showing a welcome sign for a small business.

Top 5 tips for small businesses to design a DIY campaign

Strategy is critical. Understand where you want to go and map out a way of how you are going to get there. Now, more than ever before we need to support each other. The Piccolo PR team would love to hear from you. Together, we can workshop ideas and concepts for your brand, for promotion on talent’s social platforms as well as brand platforms. Connect to those who want to see you succeed. Your story is your currency. Remember, in order to become iconic, you need to be distinctive. Before there were emojis, posts, shares and likes people shared ideas […]

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A picture of the cover of The Little magazine.

Piccolo PR provides Top Tips on how to champion a positive PR campaign

Director of Piccolo PR, Sarah Cichy chats to The Little Magazine about how to make a successful lifestyle PR campaign. A strategy is critical. Understand where you want to go and map out a way of how you are going to get there. Be authentic- It’s a bit of a buzz word that gets tossed around a lot these days but being real – and true to yourself, your brand, and your own values – is critical. Build a natural connection with those who you are trying to influence. Stay organized and curate a list of outreach efforts. It’s important […]

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