Tag Archives: Lifestyle PR

Black glasses are placed on top of Peppermint magazine.

What Makes A Successful Media Pitch?

Successful media pitches are one of the make or break ways to get people talking about your brand no matter whether you’re in the beauty industry, wellness sector, or travel business. According to Business Wire, journalists and editors receive hundreds of media pitches daily from a variety of brands and businesses across the globe. It is up to them to choose and decide which one to write on and publish. So, rather than bombarding the media house with information, it is essential to send in a pitch that encompasses the main message of your business’s products and services in an […]

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Blue typewriter is placed over a pastel pink and yellow background ready to be used for copy writing.

How To Write Good Copy For Your Brand or Business

Launching a product in the market without creating good copy is similar to a body without a brain; it’s of no use. Copywriting helps showcase the features and USP (unique selling proposition) of the product to the audience, which is essential to help establish your foot in the market and achieve sales. A well-written copy can make all the difference when it comes to attracting consumers. No matter whether you work in the kid’s sector, beauty, lifestyle, or travel, the copy can make or break your launch of a new product or campaign. This is why a business should work […]

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Woman working on the floor with papers thrown around and a cat laying across them.

How To Avoid Work From Home Fatigue

2020 has been a roller coaster for everyone, and it’s forced all of us to make a lot of changes we might not have been prepared for. For Piccolo PR it involved paying it forward by providing small businesses with free PR advice and services during this challenging time. That being said, there has been an acceleration of the shift to working from home, and this significant change in the work pattern has brought along its own set of advantages and disadvantages to workers in all sectors including those of us in Digital Marketing and Public Relations. According to a […]

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A before and after comparison of a woman's success after a business pivot.

The best ‘pivot’ business stories we’ve heard

We checked in with a few Premium members to see how they are adapting their businesses.

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Sarah Cichy, founder of Piccolo PR.

Piccolo PR offering free support for small businesses during COVID-19

Sarah Cichy, founder of Piccolo PR has discovered a way to Pay it Forward during the COVID-19 pandemic by providing free advice and services to help small business owners navigate their way through this challenging time. Cichy has been growing businesses, brands, and reputations through strategic Marketing and PR for over a decade. She has forged solid relationships with major media outlets, represented an impressive suite of local and international brands. In the last two weeks, she and her staff at Piccolo PR have reached out to over 500 companies to help them prepare and protect themselves, think smart and […]

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Art showing a welcome sign for a small business.

Top 5 tips for small businesses to design a DIY campaign

Strategy is critical. Understand where you want to go and map out a way of how you are going to get there. Now, more than ever before we need to support each other. The Piccolo PR team would love to hear from you. Together, we can workshop ideas and concepts for your brand, for promotion on talent’s social platforms as well as brand platforms. Connect to those who want to see you succeed. Your story is your currency. Remember, in order to become iconic, you need to be distinctive. Before there were emojis, posts, shares and likes people shared ideas […]

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A picture of the cover of The Little magazine.

Piccolo PR provides Top Tips on how to champion a positive PR campaign

Director of Piccolo PR, Sarah Cichy chats to The Little Magazine about how to make a successful lifestyle PR campaign. A strategy is critical. Understand where you want to go and map out a way of how you are going to get there. Be authentic- It’s a bit of a buzz word that gets tossed around a lot these days but being real – and true to yourself, your brand, and your own values – is critical. Build a natural connection with those who you are trying to influence. Stay organized and curate a list of outreach efforts. It’s important […]

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