Tag Archives: Influencer Marketing

Chrissy Teigen lounges in a silk robe and eye mask with a cream colored french bulldog on her bed while advertising her cosmetics and beauty line.

Influencer Engagement And Why It’s Critical For Your Beauty Brand

Image provided by Shhh Silk In today’s times, a brand needs to put itself out there to capture their audience’s attention. The beauty industry is fast-paced and always looking for the latest makeup, skincare, and wellness trends, which makes standing out in the saturated market all the more difficult. Beauty brands will often collaborate with influencers on social media platforms to reach a more comprehensive number of consumers while also increasing their brand recognition. Today’s audiences use social media platforms such as Instagram and YouTube to follow their favorite beauty influencers and keep tabs on new emerging products and brands […]

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