Are Micro-influencers The Next Step In Your Marketing Campaign?
Celebrity and influencer marketing has been a significant part of social media marketing for some time now. More recently, though, a new form of influencer marketing has begun to emerge – the micro-influencer. What is a micro-influencer, and is this route the right choice for your next marketing campaign? Piccolo PR offers strategic digital and social media services that include connecting relevant influencers to your product to improve online presence. Contact us for a quote on appropriate influencer strategies for your marketing campaign or event. What Is A Micro-Influencer? Most people would have heard of the term ‘influencer’ over […]Read More
Influencer Engagement And Why It’s Critical For Your Beauty Brand
Image provided by Shhh Silk In today’s times, a brand needs to put itself out there to capture their audience’s attention. The beauty industry is fast-paced and always looking for the latest makeup, skincare, and wellness trends, which makes standing out in the saturated market all the more difficult. Beauty brands will often collaborate with influencers on social media platforms to reach a more comprehensive number of consumers while also increasing their brand recognition. Today’s audiences use social media platforms such as Instagram and YouTube to follow their favorite beauty influencers and keep tabs on new emerging products and brands […]Read More