Tag Archives: Full-service PR

Blue typewriter is placed over a pastel pink and yellow background ready to be used for copy writing.

How To Write Good Copy For Your Brand or Business

Launching a product in the market without creating good copy is similar to a body without a brain; it’s of no use. Copywriting helps showcase the features and USP (unique selling proposition) of the product to the audience, which is essential to help establish your foot in the market and achieve sales. A well-written copy can make all the difference when it comes to attracting consumers. No matter whether you work in the kid’s sector, beauty, lifestyle, or travel, the copy can make or break your launch of a new product or campaign. This is why a business should work […]

Read More
Using sponsored posts on social media platforms can allow your products to appear more often in consumers feeds which allows your business t build brand recognition whether your customers are in a cafe or at home.

Are Sponsored Social Media Posts Worth the Money?

It comes as no surprise that we are all heavily reliant on our mobile phones. The second we wake up in the morning, we roll over just to check Instagram and our other favorite websites and social media. This has become second nature for us, and because we are constantly on social media we are often tempted with the latest trendy products, services, and destinations. With that in mind, you may see why sponsored social media is an effective digital marketing tactic in the lifestyle PR, beauty PR, and wellness PR playbook. Consumers always want to stay up to date […]

Read More
Investing in a PR agency to help your emerging start-up can be an useful way to bring attention to your business while it is still young.

How Public Relations Can Help Emerging Start-ups

In today’s competitive global environment it is critical for brands from all sectors, whether its e-commerce, apparel, or beauty, to share a deeper dialogue and personal narrative with consumers in order to find success. This will work to create an emotional connection with consumers, increase brand awareness, establish credibility, and increase market share- particularly during the embryonic stages of a start-up launch.Communications and full-service public relations agencies are here to help new emerging businesses to start off on the right foot with competitive strategies. Here are a few examples of what to expect when investing in PR for your startup […]

Read More
Laptop shows a art design website as the owner contemplates investing in PR for their business atop a mint background.

What to Consider Before Investing in PR for Your Business

When your company chooses to invest in PR for the first time, it can be a little daunting. As a key decision-maker, one of the best things you can do is research agencies that will compliment your brand, increase brand awareness, and drive commercial success.  Here are Piccolo’s top points to consider before investing in PR for your business.  Full-Service or Specialized PR Find a PR agency that truly knows your business objectives, vision, past, and related issues. Have a conversation about your 5-year projection- where you are currently and where you want to go. It’s all in the details.  […]

Read More
A before and after comparison of a woman's success after a business pivot.

The best ‘pivot’ business stories we’ve heard

We checked in with a few Premium members to see how they are adapting their businesses.

Read More
A picture of the cover of The Little magazine.

Piccolo PR provides Top Tips on how to champion a positive PR campaign

Director of Piccolo PR, Sarah Cichy chats to The Little Magazine about how to make a successful lifestyle PR campaign. A strategy is critical. Understand where you want to go and map out a way of how you are going to get there. Be authentic- It’s a bit of a buzz word that gets tossed around a lot these days but being real – and true to yourself, your brand, and your own values – is critical. Build a natural connection with those who you are trying to influence. Stay organized and curate a list of outreach efforts. It’s important […]

Read More