power of social media in pr

Unlocking the Power of Social Media in PR: Best Practices for Australian Brands

PR has a long history and a firmly established place in the world of traditional media. In more recent years, social media has evolved and is almost super-seeding the power of newspapers, magazines, TV and radio. 

On average, internet users around the globe spend 2 hours and 27 minutes on social media every day – especially in countries with younger populations (surprise surprise!). 

Today’s fast-paced digital landscape, staying ahead in the marketing game demands adaptability and innovation.

To achieve great success, it’s critical for you to maintain a proactive strategy that involves thinking and planning ahead rather than reacting in the moment or after the fact. 

Proactive Social Media Marketing 

social media marketing

Proactive social media marketing involves reviewing research and data to delve into what’s happening in your industry and with your customers. This information will be used to shape your campaign and give you the flexibility to adjust your strategy and increase your chances of profitable success. 

A proactive marketing campaign requires you to have a long-term & future-focus: anticipating issues before they may happen and creating a campaign road map for future success. 

  • Research & data-driven: Which requires you to find a gap in the market and create new opportunities for your business. 
  • Flexible: It’s important to have the agility to adjust activities that are critical whilst the campaign is still running – rather than waiting for the end of the campaign. 
  • Competitive and innovative: Come up with brand-new, data-driven ideas to delight your customers.

The benefits of Social media in a snapshot:

24/7 Engagement

247 engagement

Since social media allows for real-time contact and helps to shape current trends, it has become the main way for businesses to communicate with their customers. 

Transparency works to promote communication between consumers and brands and works to increase trust.

An engaged audience is a loyal audience! A business should always provide honest feedback and respond in real time. 

Schedule Creative Content that your Business needs 

schedule creative content

You can also start tailoring your content types to what your customers love. Business Insights on social media platforms allows you to go ‘BTS’ to view what content works for your business.

Your audience is unique, so the more you get to know them, the more likely you are to keep them happy.

Below are some critical pieces of social media tricks to make sure you scroll moly, stay ahead! 

Time to post 

time to post

We know, you know, everyone knows – social media is one of the most effective ways to grow your business online. We also know that posting whatever you like and whenever you like won’t achieve your desired results. There are critical times that are responsive to new media. to find out more, contact Piccolo PR

Crisis Management Plan

To manage the voice and online reputation of your brand, Piccolo PR recommends preparing answers in advance so that you can efficiently respond to both positive and negative feedback swiftly. 

Audience Research

audience research

In a disruptive climate, identifying and targeting ideal customers requires an ongoing balance of human insight and data. There are critical practices that will help shape a highly effective targeted marketing strategy.

Know your customer by taking the time to really get to know your target market. Personalized content will help you align your creative with your audience’s language & behavior.

Diversification of platforms- what to choose when they are so many?!

With several social media platforms being launched to market, it’s important to recognise the specific demographics and usage of various platforms. 

It wasn’t too long ago that all you heard about was Twitter, Facebook and Instagram. Now, every major brand has flocked to TikTok. TikTok is now the most engaging of all social media apps, with an average user session of 10.85 minutes. 

TikTok Shopping launched in Australia in 2021 and, since then, has catapulted to success, with consumer spending increasing by a huge 77% compared to 2020, with users spending $2.3 billion in the app compared to $1.3 billion (USD) the year before. 

This essentially means TikTok is more than three times as engaging as Instagram, where the average user session is 2.95 minutes. 

Before building a social media campaign, decide which platforms best represent your brand’s personality and the locations where your target markets are most engaged. 

Invest time measuring performance on social media frequently. 

Be Present

stay updated

To stay current, stimulate ongoing brand awareness and commercial success, it is important to remain consistent, and persistent. It takes time to attract new connections and get them onside. 

To help retain followers and attract a new community of like-minded consumers, be an expert in your niche by providing value-advice and learnings that will help you stay ahead of the game.

Producing blog posts, interviewing podcasts, creating videos and providing social media content that reflects that expert knowledge will show audiences that you’re a trusted source of info that they can continuously turn to for advice and leadership. 

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