Piccolo PR provides Top Tips on how to champion a positive PR campaign


Director of Piccolo PR, Sarah Cichy chats to The Little Magazine about how to make a successful lifestyle PR campaign.
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A strategy is critical. Understand where you want to go and map out a way of how you are going to get there.
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Be authentic- It’s a bit of a buzz word that gets tossed around a lot these days but being real – and true to yourself, your brand, and your own values – is critical. Build a natural connection with those who you are trying to influence.
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Stay organized and curate a list of outreach efforts. It’s important to keep tabs on your dates and times, methods, success, and/or missed opportunities to ensure you’re hustling with grace.
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Create compelling content. Content really is king and being consistent in your creation of quality content will add value to the person reading it – you are laying a solid foundation to build a successful brand.
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To be a strong publicist, you need to be strong in stamina and in spirit, as success won’t happen overnight – practice patience, and don’t be pushy!
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Protect your reputation – both online and offline.