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Piccolo PR knows… How to connect brands to Influencer talent

A picture of a cell phone representing social media engagement.
30 Apr 2020

Piccolo PR works best under the influence. Finding influencers can be a little daunting if you haven’t done it before. Piccolo PR provide top tips and tricks to ensure your influencer campaigns run smoothly, on brand and delivered to deadline.

Under the Influence

Influencers can be engaged for so many different purposes. Not only can they create and amplify content, they can be engaged as brand ambassadors to hero your campaign and drive brand awareness.

Define your Influencer

It’s important to define your strategy and clearly identify with what you are trying to achieve.

  1. Is it a branding exercise to get more people to know about your company?

  2. Is it a specific call to action to drives commercial success?

  3. Is your main purpose to create visual content?

Let’s be brief

Write a clear brief.
The most successful influencer campaigns come about when the brand and influencer are aligned on the strategy and the deliverables.

To make sure you are on the money- draft a comprehensive brief that outlines your strategy, audience and brand ethos. It’s also important to have a call to action.

Content is changing at a rapid speed, and so brands need to move quickly in this digital age. Maximise your time online and create shareable content by designing a content formula plan that will be populated across the IG grid, IG stories, shared on Facebook and published on LinkedIn.

It’s all about the timing

Timing is everything on Instagram.

Posting your content at a time where your audience is active on the app will have an effect on your engagement.