Erica Stewart is founder and CEO of online curated marketplace hardtofind.com.au
In 2008, Erica saw a gap in the market for shoppers looking to locate beautifully designed, handcrafted, unique products and used her skills and experiences working in lifestyle magazines to launch the online retailer. While on maternity leave from her position as National Sales Manager with News Life Media, Erica decided to prioritise the growth of the platform and began working on the business full-time.
Hardtofind brings together an expertly sourced global community of cottage industries, independent studios and hole-in-the-wall retailers with people looking for something different – and creating a much more personal maker/manufacturer-to-customer shopping experience.
Erica has great influence and provides regularly commentary for entrepreneurial and business media.