Online Retail


Exploding onto the national stage (literally) in 2012, Click Frenzy has become a great home-grown retail story – a powerful stimulus on the retail calendar where no event existed before. The event is expected to attract between 1 million and 1.5 million visitors and generate a sales boost of over $30 million to the local retail market – in one day! Piccolo PR have been engaged for the last two years to manage Click Frenzy’s Sydney PR Strategy and Execution.



Online Retail


Piccolo PR is proud to provide a Sydney PR campaign for Travel Frenzy. Australian travellers and holidaymakers were set for the ultimate all-time treat as Click Frenzy launched the first ever Travel Frenzy, a 24-hour online mega sale of epic proportions.
Over 100 travel brands participated in this inaugural event, with more than 500 incredible travel-related deals on offer for just one internet-busting 24-hour period.
Consumers were be treated to offers of up to 70% off some deals across holiday packages, flights, hotels and accommodation, cruises, tours, experiences, insurance, rental cars and all travel-related merchandise and products which saw the sale featured on Nine News, Sunrise and across all metro newspapers.