The evolution of influencer marketing from a novelty to a strategic powerhouse has revolutionized the way brands engage with consumers. Over the past decade, […]
PR has a long history and a firmly established place in the world of traditional media. In more recent years, social media has evolved […]
12-year-old Sonia never would have thought that selling ‘crafty things’ to her neighbours would lead to her building a $25 million business.
Listen to our client, Sonia Majkic, on the latest episode of First Act, to learn how she defied the odds and won over the […]
Building strong customer relationships is made easier with social media engagement.
It is no doubt that most of us have heard of the term ‘influencer’ all over social media platforms, specifically on Instagram and Tiktok.
Thinking of which public relations mediums you need? Here’s a rundown of the tools that you can use for brand exposure and why you […]
Your LinkedIn profile is a place for you to build your personal brand, showcase skills and achievements, network with other industry professionals and be […]
Influencer marketing is not going anywhere anytime soon. With around 71% of Australians using social media, it’s no surprise that businesses are fleeing to social […]
Reactive social media is used when brands use their social media platform to engage in public discussion around an event or holiday. Anyone who regularly […]
Celebrity and influencer marketing has been a significant part of social media marketing for some time now. More recently, though, a new form of influencer […]