Category Archives: Social Media

Woman on bus views replies on her phone from a reactive social media post that went viral online.

What Is Reactive Social Media and Is Your Brand On Board?

What is Reactive Social Media? Reactive social media is used when brands use their social media platform to engage in public discussion around an event or holiday. Anyone who regularly uses social media will have seen a reactive social media campaign, even if they’re not aware of it. Some well-received or viral reactive social media campaigns have moved from social media to mainstream media due to the strong response they have created. A basic example of reactive social media is a brand posting about an upcoming sports match or grand final. For reactive social media to be relevant, the event […]

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A picture of a hand holding a cell phone with social media likes and shares represented above it.

Elements of a Great Sponsored Social Media Post

Social media has inevitably evolved into an indispensable part of our lives. Checking newsfeeds on Twitter, stalking our favourite celebrities on Instagram, sharing memes on Facebook, or watching hours of content on Youtube has become a part of our routine. The perks and services social media offers has gradually crept in our lives and it wouldn’t be wrong to say that we’re dependent on these digital platforms in many ways.    Sponsored social media posts are integral to a brand’s marketing as it has the potential to reach out to an unlimited target group. Social media platforms are a great […]

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The front porch of a teal bricked home is illuminated by a flowing porchlight as ivy and greenery sprawl up the walls and around the windows and steps of the home.

Is Social Media Necessary for Real Estate Success?

It comes to no surprise that you can find just about anything for sale over social media. As people share different snippets of their lives, users are drawn to what everyone else has, whether it’s the latest fashion or up-and-coming lifestyle trends. Real estate is no different and can showcase lavish homes in trendy cities with all the best amenities. With only a simple Instagram account, agencies can begin sharing beautiful homes with Real Estate agents becoming influencers as their posts are headed straight to their market. It doesn’t stop there; Facebook and Instagram advertisements can take advantage of the […]

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Chrissy Teigen lounges in a silk robe and eye mask with a cream colored french bulldog on her bed while advertising her cosmetics and beauty line.

Influencer Engagement And Why It’s Critical For Your Beauty Brand

Image provided by Shhh Silk In today’s times, a brand needs to put itself out there to capture their audience’s attention. The beauty industry is fast-paced and always looking for the latest makeup, skincare, and wellness trends, which makes standing out in the saturated market all the more difficult. Beauty brands will often collaborate with influencers on social media platforms to reach a more comprehensive number of consumers while also increasing their brand recognition. Today’s audiences use social media platforms such as Instagram and YouTube to follow their favorite beauty influencers and keep tabs on new emerging products and brands […]

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Using sponsored posts on social media platforms can allow your products to appear more often in consumers feeds which allows your business t build brand recognition whether your customers are in a cafe or at home.

Are Sponsored Social Media Posts Worth the Money?

It comes as no surprise that we are all heavily reliant on our mobile phones. The second we wake up in the morning, we roll over just to check Instagram and our other favorite websites and social media. This has become second nature for us, and because we are constantly on social media we are often tempted with the latest trendy products, services, and destinations. With that in mind, you may see why sponsored social media is an effective digital marketing tactic in the lifestyle PR, beauty PR, and wellness PR playbook. Consumers always want to stay up to date […]

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Vector art of a giant microphone and three workers showcase digital web tools like zapier, hootsuite, and canva.

5 Best PR Tools for Emerging Startups

PR is comprehensive. When it comes to PR it requires a set of skills, talents, and tools to progress. For a large company, it can be easy to hire a professional team to handle the nitty-gritty of PR or build an in-depth brand strategy.  However, for emerging startups, we understand that there may be a lack of human resources, social networking, foundations, or time and money to ensure your PR strategy is up to your standards. To help you out, Piccolo has come up with five of the best PR tools for emerging startups to get them started with their […]

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