Category Archives: Search Engine Optimization

A woman with a tablet using a search engine.

An Intro to SEO and Heading Tags

What is SEO? SEO, or “search engine optimisation”, is the process of increasing traffic to your website through manipulating keywords and high-quality content. Using keywords within your content will increase the likelihood of users finding your site when completing an online search. If your site is listed within the results of an online search, it is going to increase your brand’s visibility and the level of traffic to your page. This is going to increase engagement with your brand and therefore potentially result in a sale and profit for your company. How to Use Keywords In order to […]

SEO for small businesses is more crucial then ever, which is why it is crucial to optimize your websites so you can build traffic.

Piccolo PR Knows…Why Your Business Needs SEO Now More Than Ever.

Every business is talking about SEO nowadays, especially during the COVID-19 pandemic. SEO is short for Search Engine Optimization, a strategy that involves using various methods and tools to increase the visibility of websites in popular search engines. As you are building your digital marketing strategy, you should consider including SEO in your roster. Here are Piccolo’s explanations on why your business needs SEO now more than ever. Why You Should Invest In Search Engine Optimization (SEO) E-commerce is everywhere – Now more then ever, stores are beginning to switch their sales towards e-commerce platforms, especially in the wake of […]