How to Monitor the Success of a PR Campaign
Measuring success of a PR campaign is important for the future of the service and your business. Although the success of campaigns may not have anRead More
How to Build Buzz for your Fashion Brand
Managing a fashion brand is a serious affair. From long hours at developing strategies to ensuring the brand remains visible, it is no easy task. But posting on Facebook, sharing pictures on Instagram and tweeting about the brand occasionally won’t be of much help. What a fashion brand needs is maximum exposure and a strong presence on digital platforms for it to capture audience’s attention! Both new and traditional media should be used effectively to promote the brand and to make it shine among others. No matter your brand is selling dainty dresses or active wear, a functional and impactful […]Read More
Which Mediums Should Your Brand Use?
Thinking of which public relations mediums you need? Here’s a rundown of the tools that you can use for brand exposure and why you need them.Read More
PR Trends 2022
Public relations practitioners play a vital part in a brand’s reputation. Good PR helps you promote the brand image that you’ve built and protects it. By employing the right strategies at the right time, you succeed in boosting good PR while making bad PR matter a lot less. Today’s landscape for PR is constantly changing, therefore a huge part of a PR professional’s job is to stay up to date with current and emerging trends. What mattered to consumers two or three years ago may look very different today. As we know, PR is all about how a brand is […]Read More
How Your Brand Should Engage with Gen Z
Making up around 20% of Australians and almost 30% of the world’s population, ‘Zoomers’ are now the largest generation ever. Being the firstRead More
7 Factors to Consider When Finding the Right Influencers for Your Brand
Influencer marketing is not going anywhere anytime soon. With around 71% of Australians using social media,Read More
Are Micro-influencers The Next Step In Your Marketing Campaign?
Celebrity and influencer marketing has been a significant part of social media marketingRead More
Top 5 Wellness Trends That We Love
With increased workloads and faster-paced lifestyles, people are looking to wellness to stay sane.Read More
Why Diverse Voices and Stories Build Better Brands
Incorporating viewpoints and stories of people belonging to multicultural backgrounds, race, gender, ideologies, and beliefsRead More
How Has COVID-19 Changed Consumer Behavior?
The onset of COVID-19 has changed our lives in many ways. Being at home during lockdown has had a significant impactRead More