Media relations was a core part of the PR campaign, drawing upon We are Knitter’s growing popularity over the past 10 years.
Using a strong mix of educational pieces, business angles, feature stories and an integrated influencer outreach campaign, Piccolo PR achieved breathtaking national coverage in Tier A media.
In the first year of the partnership, over 650 pieces of editorial were generated. Piccolo PR achieved consistent product reviews and placements in and amongst key sustainability, print, online, blogs and social influencer channels.
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