With minimal product differentials to the market, Pullen & Co needed one thing above all else to succeed: hype. Pullen & Co came to Piccolo PR because they needed to better articulate the benefits of their product, targeted strategically to specific target audiences.
Piccolo PR created the PR and digital strategy, rewrote the copy for their existing brand collataral and curated a list of highly effective digital influencers to share their products with their highly engaged followers and susitanbility audience.
In just three months, Piccolo PR achieved over 130 pieces of National media coverage. Most importantly, sales have become consistent, allowing Pullen & Co to be able to plan for the upcoming years of growth.
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