Case Study
Luxey
Objective
To educate on the long-term value of Luxey Cup and encourage an increase in overall brand awareness.
Challenge
Re-ignite excitement on the brand amongst target media to increase editorial presence over and above traditional keep cups and drive brand re-education.
Strategy
It was then that Piccolo PR pro-actively identified a series of news stories/ angles in 2020 PR objectives and achieve editorial across a suite of environmental, beauty, health and wellbeing and lifestyle media. The agency achieved unprecedented engagement from media and consumers. It presented PR with a new and exciting angle to leverage that worked to secure some of Luxey Cup’s highest reaching editorial placement on record.
Results
AUD $1,755,000 in PR value generated with a reach of 10.8
million. Two year fully integrated brand campaign Luxey Cup.
During such a touch-and-go time, we were able to help drive
traffic to Luxey Cup website and increase their online sales by
positioning them as a leader in ingenuity and delivering 54 earned
media stories; 11 influencer hits; an audience reach of millions;
and an approx. PR value well over $1 million.
Product Placement
Personal Profiling
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