To educate on the long-term value of Luxey Cup and encourage an increase in overall brand awareness.
Re-ignite excitement on the brand amongst target media to increase editorial presence over and above traditional keep cups and drive brand re-education.
It was then that Piccolo PR pro-actively identified a series of news stories/ angles in 2020 PR objectives and achieve editorial across a suite of environmental, beauty, health and wellbeing and lifestyle media. The agency achieved unprecedented engagement from media and consumers. It presented PR with a new and exciting angle to leverage that worked to secure some of Luxey Cup’s highest reaching editorial placement on record.
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