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EMRO - Piccolo PR

Case Study

EMRO

To achieve EMRO’s  business goals, Piccolo PR needed to establish the brand’s foothold in the retail industry through a tailored social media strategy that positioned them as thought-leaders in the rug space.

In order to overcome competitive prices, the team engineered trust-building campaigns that created hype and reassured the quality of Emro products through the use of influencer and user-generated content.

When Piccolo PR first came onboard they were fresh to the PR industry. Through a scalable social media strategy, Piccolo PR were able to launch the brand into the digital space and continue to consistently grow it in the 2 years of working together, resulting in a 921.8% increase in monthly sales from August 2021 to August 2023.

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Product Placement

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