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So let me guess, if you’re reading this you’re either nearing the end of your PR/ communications degree, or you’ve just tossed your cap

Influencer marketing is not going anywhere anytime soon. With around 71% of Australians using social media,

So, you’re in the process of finding a PR firm for your start-up to boost sales, improve brand reputation and build positive relationships

All businesses must strive to gain media coverage, as it will not only create rapport with their customers but will also grow

What is Reactive Social Media? Reactive social media is used when brands use their social media platform to engage in public discussion

Celebrity and influencer marketing has been a significant part of social media marketing