Children of all ages represent an important demographic to marketers because they influence their parents’ buying decisions significantly in addition to having their purchasing power. As a result, industry spending on kids PR and advertising to children has increased over the last few decades.
We build brands through storytelling and digital media. Piccolo PR provides the best digital marketing strategies for kid’s brands to help you stand out in the sea of kiddie competition.
Stand out, and have fun!
You can never ignore the magic of social media. Strengthen an emotional connection with your audience by producing a playful photoshoot, full of energy, wonder, and delight that works to tell the narrative behind your brand.
Storytime
To market to kids, it’s essential to understand what makes kids tick. Various tools are available to access researchers and psychologists who provide insights about children’s emotional, developmental, and social needs so that you can design strategies that compliment youth culture. Kids are never immune to a great story. Developing a strategy that invites children to explore the joy and wonder your products and services is a surefire way to build positive attention. Colorful, adventurous, and whimsical designs can help weave together the magic and wonder of your brand and invite them to learn more about what you offer.
Communicating with your Target Audience
Through the psychological effect, consumers will need to be exposed to your brand 15- 20 times before they are actively conscious/ engaged. It’s crucial to deploy a media outreach campaign that works to build brand awareness by targeting micro- medium influencers, celebrities, and taste-makers that align closely with your brand. These influencers will have strong engagement with their followers and share engaging content that provides an honest review of your product. It’s also critical that you research their ‘digital hygiene,’ to ensure each of your influencers has a ‘polished’ past.
You may even want to join parenting groups and start conversations with like-minded folk. This is a great way to provide support to parents buying your products, but also help build trust and brand loyalty with your social media community.
Pester Power
Today’s kids have more decision-making power within the family than in previous generations, so it is understandable that kids are confident in verbalizing what they want their parents to buy them. “Pester power” refers to children’s ability to hassle their parents into purchasing items they may not have considered buying. Children of all ages know that repeated nagging works wonder, and who has more time in the world than kids? With kids being more online then ever before, it’s essential to find the best digital marketing strategy that builds awareness to get your products in front of kid’s eyes.
