Monthly Archives: November 2020

Successful media pitches get featured in Elle Decoration magazine.

Increase Your Chances For Media Coverage: What You Need To Know

All businesses must strive to gain media coverage, as it will not only create rapport with their customers but will also grow an audience base that will support their brand growth and development. Below are 6 simple ideas that you can implement to increase the reach of your business.    1) Make it Easy The simplest thing to do is to make your website easy for visitors to navigate. You want to make it easy for journalists, publications, or bloggers to contact you. This can be achieved by creating pages that include up-to-date news about your business and contact information […]

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Woman on bus views replies on her phone from a reactive social media post that went viral online.

What Is Reactive Social Media and Is Your Brand On Board?

What is Reactive Social Media? Reactive social media is used when brands use their social media platform to engage in public discussion around an event or holiday. Anyone who regularly uses social media will have seen a reactive social media campaign, even if they’re not aware of it. Some well-received or viral reactive social media campaigns have moved from social media to mainstream media due to the strong response they have created. A basic example of reactive social media is a brand posting about an upcoming sports match or grand final. For reactive social media to be relevant, the event […]

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