Monthly Archives: August 2020

Investing in a PR agency to help your emerging start-up can be an useful way to bring attention to your business while it is still young.

How Public Relations Can Help Emerging Start-ups

In today’s competitive global environment it is critical for brands from all sectors, whether its e-commerce, apparel, or beauty, to share a deeper dialogue and personal narrative with consumers in order to find success. This will work to create an emotional connection with consumers, increase brand awareness, establish credibility, and increase market share- particularly during the embryonic stages of a start-up launch.Communications and full-service public relations agencies are here to help new emerging businesses to start off on the right foot with competitive strategies. Here are a few examples of what to expect when investing in PR for your startup […]

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Busy PR agent holds child while making a phone call and writes down notes while working from home.

Tips for Parents Working From Home With Kids

There’s no surprise that 2020 is having a moment. There have been many challenges we’ve faced along the way and many obstacles we’ve needed to overcome both as individuals as well as a society. Working in a PR and communications agency has allowed our team to enjoy the benefits of working from home. If you’re struggling to stay productive while working from home with little ones around, try out some of these tips from full-time work-from-home mums to help you get through the week. Set boundaries – Whilst it’s important to spend time with the children and ensure they are […]

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Woman working on the floor with papers thrown around and a cat laying across them.

How To Avoid Work From Home Fatigue

2020 has been a roller coaster for everyone, and it’s forced all of us to make a lot of changes we might not have been prepared for. For Piccolo PR it involved paying it forward by providing small businesses with free PR advice and services during this challenging time. That being said, there has been an acceleration of the shift to working from home, and this significant change in the work pattern has brought along its own set of advantages and disadvantages to workers in all sectors including those of us in Digital Marketing and Public Relations. According to a […]

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On a pink background various beauty products are placed over palm and monstera leaves, showcasing an example of digital marketing for Beauty PR agencies in Sydney.

Beauty PR: How To Promote Your Brand Online

The digital era has pioneered a huge transition in the marketing and promotion of brands. Gone are the days when top-tier marketing meant flyers being distributed and billboards displayed all over the city. In today’s times, marketing a brand or a product is all about promoting it in the world of digital media where it has the chance to increase brand awareness through your followers, likes, and shares. With a plethora of options to choose from, consumers today need something which keeps them hooked and interested. Promoting Your Brand Online with Beauty PR Make use of these helpful tips to […]

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A laptop, photo, cell phone, and glasses on a table.

Piccolo PR Knows…The Fastest Growing Areas of Public Relations

It is no secret that media landscapes are changing more than ever before. Piccolo PR keeps up to date with growing online media platforms and has an eye on industry trends, analytics, and engagement.  As a full-service PR agency, we evolve and adapt to changing channels and platforms to ensure that brands represent and the people behind them continue to stay relevant in a growing digital landscape. Strategic Media Targeting Piccolo PR places a strong emphasis on researching key media channels and making sure they’re a good fit for brands before reaching out. Maximizing positive coverage in the media requires […]

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Laptop shows a art design website as the owner contemplates investing in PR for their business atop a mint background.

What to Consider Before Investing in PR for Your Business

When your company chooses to invest in PR for the first time, it can be a little daunting. As a key decision-maker, one of the best things you can do is research agencies that will compliment your brand, increase brand awareness, and drive commercial success.  Here are Piccolo’s top points to consider before investing in PR for your business.  Full-Service or Specialized PR Find a PR agency that truly knows your business objectives, vision, past, and related issues. Have a conversation about your 5-year projection- where you are currently and where you want to go. It’s all in the details.  […]

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Five children and one woman site together in a row of colorful chairs with balloons and confetti thrown around, showcasing some of the unique creative content made for kids marketing strategies.

Piccolo PR Provides…Best Digital Marketing Strategies for Kids’ Brands

Children of all ages represent an important demographic to marketers because they influence their parents’ buying decisions significantly in addition to having their purchasing power. As a result, industry spending on kids PR and advertising to children has increased over the last few decades. We build brands through storytelling and digital media. Piccolo PR provides the best digital marketing strategies for kid’s brands to help you stand out in the sea of kiddie competition. Stand out, and have fun! You can never ignore the magic of social media. Strengthen an emotional connection with your audience by producing a playful photoshoot, […]

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Vector art of a giant microphone and three workers showcase digital web tools like zapier, hootsuite, and canva.

5 Best PR Tools for Emerging Startups

PR is comprehensive. When it comes to PR it requires a set of skills, talents, and tools to progress. For a large company, it can be easy to hire a professional team to handle the nitty-gritty of PR or build an in-depth brand strategy.  However, for emerging startups, we understand that there may be a lack of human resources, social networking, foundations, or time and money to ensure your PR strategy is up to your standards. To help you out, Piccolo has come up with five of the best PR tools for emerging startups to get them started with their […]

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