Monthly Archives: July 2020

A person pointing at graphs on a computer with a pen.

Keeping Track of Success: How Google Analytics Can Help Shape Your Strategy

Online marketing is never an easy thing. To figure out whether your strategy is working effectively, you must first begin collecting the data on your audiences, traffic channels, and the most traffic-heavy parts of your website. This may seem a bit daunting, but it doesn’t have to be. Tools such as Google Analytics will fulfill most of your requirements, which is why it’s Piccolo’s recommendation for analyzing and adapting your marketing strategy. Let’s find out how Google Analytics can help pave your way to success! Analyzing Traffic With Google Analytics Under the Acquisition section, you can get profound data on […]

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Depending on the platforms that you use, it's important to prepare your digital content for maximum success in your marketing campaign.

How To Use Digital Video Content to Beef Up Your Marketing Campaign: Piccolo PR Tips

Video has proven to be an effective and influential way to reacher a wider audience with your marketing campaigns. Digital video content can help tell your story and show your target audience the values of your brand while encouraging them to find out more about the products and services you offer. Over 80% of online marketers now use video content to help them run their campaigns. Piccolo PR knows you want to join them, so get started using video content to add more color and vibrance into your brand’s marketing. Here are some of Piccolo’s top tips on how to […]

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Building an energetic landing page can bring more customers to your business.

Make The Perfect Landing Page with Piccolo PR’s Top Tips

Have you experienced that impulse to explore more about a brand as soon as you clicked on their link and saw the landing page? Something inside this page aroused your curiosity and turned you from a casual visitor to a potential customer. Following Piccolo PR’s tips, you can create a more energetic landing page that embraces new customers! Clarify its function – The landing page is nothing like the home page. Your visitors may click the link of your landing page to make the payment, see the promotion, search for the information they need, or log in to their account. […]

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SEO for small businesses is more crucial then ever, which is why it is crucial to optimize your websites so you can build traffic.

Piccolo PR Knows…Why Your Business Needs SEO Now More Than Ever.

Every business is talking about SEO nowadays, especially during the COVID-19 pandemic. SEO is short for Search Engine Optimization, a strategy that involves using various methods and tools to increase the visibility of websites in popular search engines. As you are building your digital marketing strategy, you should consider including SEO in your roster. Here are Piccolo’s explanations on why your business needs SEO now more than ever. Why You Should Invest In Search Engine Optimization (SEO) E-commerce is everywhere – Now more then ever, stores are beginning to switch their sales towards e-commerce platforms, especially in the wake of […]

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