10 Essential Elements of a Successful PR Strategy
Let’s start at the beginning; what is PR? Well, PR or Public Relations is a strategic communication practice that aims to build and maintain […]
12-year-old Sonia never would have thought that selling ‘crafty things’ to her neighbours would lead to her building a $25 million business.
Listen to our client, Sonia Majkic, on the latest episode of First Act, to learn how she defied the odds and won over the […]
Increasing Engagement on Social Media Posts
Building strong customer relationships is made easier with social media engagement.
How influencer engagement is critical for your beauty brand
It is no doubt that most of us have heard of the term ‘influencer’ all over social media platforms, specifically on Instagram and Tiktok.
Which Mediums Should Your Brand Use?
Thinking of which public relations mediums you need? Here’s a rundown of the tools that you can use for brand exposure and why you […]
7 Factors to Consider When Finding the Right Influencers for Your Brand
Influencer marketing is not going anywhere anytime soon. With around 71% of Australians using social media, it’s no surprise that businesses are fleeing to social […]
Increase Your Chances For Media Coverage: What You Need To Know
All businesses must strive to gain media coverage, as it will not only create rapport with their customers but will also grow an audience base […]
Why Diverse Voices and Stories Build Better Brands
Incorporating viewpoints and stories of people belonging to multicultural backgrounds, race, gender, ideologies, and beliefs are worthwhile for brands to gain credibility and trust from […]
Influencer Engagement And Why It’s Critical For Your Beauty Brand
*Image provided by Shhh Silk In today’s times, a brand needs to put itself out there to capture their audience’s attention. The beauty industry is […]
Beauty PR: How To Promote Your Brand Online
The digital era has pioneered a huge transition in the marketing and promotion of brands. Gone are the days when top-tier marketing meant flyers being […]