Piccolo PR worked closely with Deborah Hutton and Neale Whitaker to achieve traditional and digital media coverage for their A/W 2023 collections.
The agency executed a communications strategy, VIP talent program, as well as influencer outreach program for the launch moment; successfully managing the project’s publicity roll out.
Additionally, Piccolo PR gained deeper insight into their customer’s interests and buying triggers, ultimately informing the direction of the product range and generating stronger, scalable results.
In just one month, editorial highlights included The Daily Telegraph, The Daily Times, The Morning Show, 9 Honey Living and National, syndicated press.
