The Evolution of Influencer Marketing: Strategies for Success in the Australian Market
The evolution of influencer marketing from a novelty to a strategic powerhouse has revolutionized the way brands engage with consumers. Over the past decade, […]
Unlocking the Power of Social Media in PR: Best Practices for Australian Brands
PR has a long history and a firmly established place in the world of traditional media. In more recent years, social media has evolved […]
12-year-old Sonia never would have thought that selling ‘crafty things’ to her neighbours would lead to her building a $25 million business.
Listen to our client, Sonia Majkic, on the latest episode of First Act, to learn how she defied the odds and won over the […]
Increasing Engagement on Social Media Posts
Building strong customer relationships is made easier with social media engagement.
How influencer engagement is critical for your beauty brand
It is no doubt that most of us have heard of the term ‘influencer’ all over social media platforms, specifically on Instagram and Tiktok.
Which Mediums Should Your Brand Use?
Thinking of which public relations mediums you need? Here’s a rundown of the tools that you can use for brand exposure and why you […]
Crafting a LinkedIn Profile to Position You as an Industry Expert
Your LinkedIn profile is a place for you to build your personal brand, showcase skills and achievements, network with other industry professionals and be […]
7 Factors to Consider When Finding the Right Influencers for Your Brand
Influencer marketing is not going anywhere anytime soon. With around 71% of Australians using social media, it’s no surprise that businesses are fleeing to social […]
What Is Reactive Social Media and Is Your Brand On Board?
Reactive social media is used when brands use their social media platform to engage in public discussion around an event or holiday. Anyone who regularly […]
Are Micro-influencers The Next Step In Your Marketing Campaign?
Celebrity and influencer marketing has been a significant part of social media marketing for some time now. More recently, though, a new form of influencer […]