The Art of Effective Communication Strategies: Crafting Your Brand’s Symphony
In the vast and bustling landscape of Marketing Communication, the way your brand engages with its audience and steers conversations becomes the defining blueprint […]
Which Mediums Should Your Brand Use?
Thinking of which public relations mediums you need? Here’s a rundown of the tools that you can use for brand exposure and why you […]
Crafting a LinkedIn Profile to Position You as an Industry Expert
Your LinkedIn profile is a place for you to build your personal brand, showcase skills and achievements, network with other industry professionals and be […]
7 Factors to Consider When Finding the Right Influencers for Your Brand
Influencer marketing is not going anywhere anytime soon. With around 71% of Australians using social media, it’s no surprise that businesses are fleeing to social […]
Are Micro-influencers The Next Step In Your Marketing Campaign?
Celebrity and influencer marketing has been a significant part of social media marketing for some time now. More recently, though, a new form of influencer […]
An Intro to SEO and Heading Tags
What is SEO? SEO, or “search engine optimisation”, is the process of increasing traffic to your website through manipulating keywords and high-quality content. Using keywords […]
How To Write Good Copy For Your Brand or Business
Launching a product in the market without creating good copy is similar to a body without a brain; it’s of no use. Copywriting helps […]
How Has COVID-19 Changed Consumer Behaviour?
The onset of COVID-19 has changed our lives in many ways. Being at home during lockdown has had a significant impact on our lifestyle. With […]
Beauty PR: How To Promote Your Brand Online
The digital era has pioneered a huge transition in the marketing and promotion of brands. Gone are the days when top-tier marketing meant flyers being […]
best digital marketing strategies for kids brands
Children of all ages represent an important demographic to marketers because they influence their parents’ buying decisions significantly in addition to having their purchasing power. […]