My Brand Is Amazing—So Why Is No One Talking About It
Many brands, especially startups, face a frustrating reality: they have an outstanding product, yet no one is talking about them. In today’s digital landscape, […]
The Art of Effective Communication Strategies: Crafting Your Brand’s Symphony
In the vast and bustling landscape of Marketing Communication, the way your brand engages with its audience and steers conversations becomes the defining blueprint […]
Which Mediums Should Your Brand Use?
Thinking of which public relations mediums you need? Here’s a rundown of the tools that you can use for brand exposure and why you […]
Crafting a LinkedIn Profile to Position You as an Industry Expert
Your LinkedIn profile is a place for you to build your personal brand, showcase skills and achievements, network with other industry professionals and be […]
7 Factors to Consider When Finding the Right Influencers for Your Brand
Influencer marketing is not going anywhere anytime soon. With around 71% of Australians using social media, it’s no surprise that businesses are fleeing to social […]
Are Micro-influencers The Next Step In Your Marketing Campaign?
Celebrity and influencer marketing has been a significant part of social media marketing for some time now. More recently, though, a new form of influencer […]
An Intro to SEO and Heading Tags
What is SEO? SEO, or “search engine optimisation”, is the process of increasing traffic to your website through manipulating keywords and high-quality content. Using keywords […]
How To Write Good Copy For Your Brand or Business
Launching a product in the market without creating good copy is similar to a body without a brain; it’s of no use. Copywriting helps […]
How Has COVID-19 Changed Consumer Behaviour?
The onset of COVID-19 has changed our lives in many ways. Being at home during lockdown has had a significant impact on our lifestyle. With […]
Beauty PR: How To Promote Your Brand Online
The digital era has pioneered a huge transition in the marketing and promotion of brands. Gone are the days when top-tier marketing meant flyers being […]