Case Study

Tutu Du Monde

Retainer - 4 year retainer

Strategy

Piccolo PR were responsible for Tutu Du Monde media and events strategy, content plan, supporting photoshoots and media liaison with fashion and lifestyle media, both in Australia and worldwide!

We were tasked to increase brand exposure for each
of the collections in leading publications, as well as
gifting celebrities including Beyonce, PINK, Kate
Waterhouse, Chrissy Teigen, Kourtney Kardashian,
Nicole Richie, Terry Biviano, Sally Obermeder, Kate Ritchie, Jessica Alba and Katherine Eisman.

Piccolo PR also worked to increase the personal profile of Founder of Tutu Du Monde, Andrea Rembeck in leading business press: BRW, AFR, Forbes, SMH, VOGUE, Marie Claire, The Daily Mail and Smart Company to name a few.

Results

After securing over 2000 pieces of editorial in Australia alone, Piccolo wanted to give the brand an international voice- and decided to head to the hills of Hollywood!

From concept to execution, Piccolo organised Tutu Du Monde’s Desert Daze photoshoot in the blistering heat of Palm Springs. It was pure Hollywood glamour!

Tutu Du Monde’s Desert Daze collection had an intense warmth that celebrates a utopian summer sunset shades, golden palms and rainbow pines. It was inspired by the wild allure of the desert, and effortlessly blended desert and design.

Tutu Du Monde AU Fudge party in Hollywood

And why not host a party whilst in Beverly Hills!?

Piccolo PR organised and hosted a soiree in LA
at Jessica Biel’s celebrity – cafe, AU FUDGE.

Hollywood A-Listers included fashion journalist Louise Roe, Jessica Biel, Rebecca Davies, Rebecca Gayheart Dane, Ellen Pompeo and Tori Spelling attended along with C magazine founder Jennifer Hale, and the glamorous French baker Elizabeth Colling. “The afternoon was spectacular – the playroom was filled with buckets of glitter, tulle and giggles. Celebrity A-Listers sipped on champagne and cocktails, as their children enjoyed face painting, chicken ribbon sandwiches, cupcakes and of course art-class. Tier One media flew in from all over America to join us for this enchanted, magical high- tea party which was captured in US and Australia’s leading publications. The event was featured in Hollywood magazines and an exclusive secured with The Grace Tales.

Tutu Du Monde Prive VIP ballet class with Brooke Lockette

Tutu Du Monde & Brooke Lockette hosted a Prive Ballet 30 Budding ballerinas twirling in their sparkly sequins and crystal beaded tutus were spoilt to an exclusive ballet class with former Australian Ballet Ballerina, the treasured and esteemed Brooke Lockett, who guided them through their previous pirouettes.

Each of their little girls sparkled in their customised Tutu Du Monde tutus, touching their toes as they twirled.

The event was a sea of luscious pink, frothy fabric as mums sip on Moet French Champagne, delicious treats and watch their daughters move their tiny dancing feet. In true festive style, a decadent antipasto grazing table of indulgent cheeses, olives, juicy chocolate coated strawberries and plump figs, alongside a scrumptious selection of delectable sweet petit-fours such as delicate creamy eclairs and profiteroles, pretty iced shortbread biscuits and light as air meringues and macarons, brought smiles to little hungry faces, as mothers sipped champagne whilst chatting and taking in the beautiful magical surrounds.

Friends of the brand, VIP, celebrity and social mums were invited with their daughters to join Tutu Du Monde for the party.

Guests included: Andrea Rembeck (Owner and Creative Director of Tutu Du Monde) Former Australian Ballet Dancer – Brooke Lockett; Terry Biviano and her daughter Azura; Kate Waterhouse with daughters Sophia and Grace; Katy Farage with daughters Charlotte, Sienna, and Alexia; Sarah Ingham and her daughter Domino; Eva Galambos with daughters Alexa and Paloma; Kirsten King with daughters Charlie, Willow and Harper; Senior Fashion Editor at Vogue Kate Darvill with daughters Matilda, Stella and Olive; Senior Fashion Editor at Harper’s Bazaar with Daughter Eadie; Zena K’Dor and her daughter Sienna. an international voice- and head to the hills of Hollywood! From concept to execution, we organised Tutu Du Monde’s Desert Daze photoshoot in the blistering heat of Palm Springs. It was pure Hollywood glamour!